Posts tagged as:

listening

Social Media Monitoring and the “Likely Voter” Model

by Tom Webster · November 2, 2010

This is not a political post, but as I write this, I am on a plane headed to our election headquarters, as my company prepares to conduct the National Election Exit Polls on behalf of the major news networks. While this is an enormously complex effort, one thing we don’t have to worry about is predicting whether or not you actually voted. After all, if you are interviewed leaving your voting precinct, you just voted.

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Social Media:  What To Share and How To Share

by Mark Dykeman · September 3, 2010

Rule #1 of Twitter use – be helpful – right?  Does that make sense to you?  Absolutely.  Can you screw up your implementation of Rule #1 and ruin your Twitter presence?  Absolutely.    By the way, this rule applies to all forms of social media.

Let’s look at the idea of sharing in the context of two questions:

  • What to share
  • How to share

Automated social media – efficiency versus effectiveness

Megaphone by Kimba Howard on FlickrYou can automate parts of your social media presence.  ReTweet buttons are a simple example:  two clicks and you’ve Tweeted a useful link instead of typing it all out.  You can even set up automated Tweets, similar to E-Mail autoresponders.  Similar examples apply to other social media tools.

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Viralheat Makes More Social Media Monitoring Free

by Jason Falls · August 25, 2010

In February, we talked about social media monitoring newcomer Viralheat and how they were lowering the barrier to entry for social media monitoring by offering quality results at lower-than-typical prices. Now the rising start-up is doing even more to shake up the monitoring landscape by offering a top layer of monitoring results through its Charts feature to anyone … for free.

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Exploring Social Media Monitoring: An Industry Survey

by Jason Falls · February 24, 2010

You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years. As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for companies to not only read and react, but also fund and staff social initiatives.

Because social media monitoring has been one of my favorite topics here on Social Media Explorer, I’m asked my opinions of the tools regularly. I try hard to review different ones as often as possible without this becoming a blog about social media monitoring exclusively. But the industry seems to be growing, and becoming more competitive, with each passing day.

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The Five Ws of Social Media Listening

by Jason Falls · August 18, 2009

Listening Post
Image by Fenchurch! via Flickr

Note: The following is a guest post from Chuck Hemann, the research manager at Dix & Eaton, an agency in Cleveland, Ohio. It is the first in what I hope becomes a series of guest posts from social media thinkers working in agencies and firms around the world. Perspective from the front lines, if you will. It is 100-percent inspired by Chuck’s persistence in pitching the idea of the five Ws of social media listening concept to me. I finally just said, “Why don’t you write it?” He did. Here it is.

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The Advanced Quick ‘n Dirty Guide to Social Media Monitoring

by Kat French · April 1, 2009

Kat French

Kat French

Welcome to the jungle, baby.

If you thought this was going to be lot like the last post in the series, but with more expensive tools, sorry to disappoint you. We’ll still be doing a detailed post comparing all the social media monitoring tools available now. But the comments in particular on the last post made me realize that moving from the beginning of a social media monitoring effort to the advanced level is so not really about the tools.

Let me say that again:

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19 comments

Are Responsive Brands Playing Favorites?

by Jason Falls · March 2, 2009

Jason Falls

Jason Falls

Brand responsiveness through social media continues to give companies around the globe high marks and good publicity. From the old standby of Dell to the emerging omnipresence of Ford and GM, big brands are starting to not just listen to conversations about them, but respond as well. But two recent experiences for me, ironically with major competitors, makes me pose two questions:

  1. Can a big brand’s personal responsiveness scale?
  2. Are big brands playing favorites by responding only to those they deem “influencers?”

Case in point:

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How To Tell When You’re Doing It Wrong

by Jason Falls · April 24, 2008

Social media marketing is all about businesses having conversations with their customers. In many industries this era is the first in which brands have actually listened rather than trumpeted their hype from the tallest billboards and loudest channels. That listening is opening the eyes of brand managers, CMOs and CEOs everywhere.

Dairy Queen -- Remember The BurgerUnfortunately, brands sometimes forget to listen internally, though. A recent and very strange personal experience illustrates this point.

On Wednesday of this week, my family stopped at our local Dairy Queen for lunch. We grabbed it to go since our house is less than a mile from the store. When we got home, my wife opened her bacon cheeseburger to add ketchup and exclaimed, “You’ve GOT to be kidding me?!”

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