local marketing

Jason Falls interviews Ryan Ruud of Four51 and FanTools about the challenges of corporate social media reaching local consumers in multiple location situations.

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the...read more

Well if you didn’t consider all of the great social media and digital marketing goodness here on SME enough to wet your whistle, I’m happy to share some great news with you. A little backstory...read more

More local is more relevant but big brands struggle with being more localized and 1:1 in their marketing, especially with social media. Kevin Magee of Expion and Jason Falls talk about the challenges and solutions to that problem.

We’ve talked before about the relevancy bulls eye. The more relevant your message is, delivered to the most relevant audience at the most relevant time and (perhaps most importantly) the most relevant place and you’ve...read more