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Social Media Explorer Wins GLI Inc.Credible Award!

by · September 13, 2012

From the beginning, our mission at Social Media Explorer has been to help businesses of all sizes use technology and innovation to grow and prosper.

The Louisville chamber of commerce, Greater Louisville, Inc., is also a tremendous resource and supporter for business growth in the local community. In a metro that is home to companies as large as Yum!, Humana, GE, Papa John’s and UPS, you might think small business would be easily overlooked by the area chamber. But you would be wrong.

Since 2000, Greater Louisville Inc. has highlighted the outstanding Louisville small business ecosystem with the Inc.credible Awards, which recognize top small businesses in a number of categories.


Help Clean Up Louisville And Louisville Clean Up!

by · August 22, 2011

As you know from last week’s announcement, I’m one of eight competitors in the Ford F-150 EcoBoost Challenge. I’m in competition starting today and running through Friday with seven other online influencers in seven other cities to see who can A) Average the best miles per gallon each day in our super-cool Ford F-150 EcoBoost trucks; B) Get the most votes on Facebook; and C) Drive the most volunteers to our community service project activity. That community service project is this Saturday and I’ve chosen what I’m going to ask Louisville to join me in doing to help our community.


Okay Louisville, Let’s Kick Some F-150 Booty!

by · August 18, 2011

I’ve been asked to represent Louisville in the Ford F-150 EcoBoost Challenge next week. The company’s blogger outreach and community service campaign to help spread the word about the environmentally friendlier F-150 EcoBoost is pitting me and my Louisville community against seven others (Houston, San Diego, Pittsburgh, Denver, Kansas City, Orlando and Raleigh-Durham) to see who wins free Shell gas.

And the free Shell gas isn’t just for me if Louisville wins! Shell will designate two locations in the winning city on Sept. 3 and for 2 hours and 22 minutes (the F-150 EcoBoost gets 22 miles per gallon), give up to 15 gallons of free gas to any car that pulls in! SWEET!


MetroMojo Unveils New Features, White Label Solutions

by · August 8, 2008

I spent the morning recently with Keith Ringer and Chuck Burke of The parent company of, one of the first, and to my knowledge most successful, local social networks, MetroMojo has repositioned itself as a white label social networking solution. The biggest difference between MetroMojo and others? Proven scale and long-term experience.

With hitting 50 million pageviews per month and serving as a sandbox-type test platform for the feature set, clients of MetroMojo’s platform can rest assured features will scale and servers will be able to handle the load. Because of the diversity in feature offerings, an established advertising platform and Mojo’s approach as content enablers, not primary content providers, the solution is custom made for media properties (television and radio stations or newspapers) trying to leap the Web 2.0 hurdle.


Evangelizing Social Media

by · May 21, 2008

NOTE: This post is cross-posted here and on the Social Media Club Louisville site.

In January, Todd Earwood and I officially founded the Social Media Club’s Louisville chapter. We had about 35 people show up for our first meeting. Since then, we’ve met monthly and had a great time learning and growing our networks together.

[flickr style=”float: right”]photo:2510810016[/flickr]Last night was our May gathering and the format was an open discussion. I started the group of 25 folks off with a general topic: What do you want to get out of the Social Media Club?


Do You Want A Social Media Job? I’m Hiring.

by · April 23, 2008

Help Wanted

NOTE: This position has now be filled. Thank you for reading and for your interest. If we hire in social media again, we’ll post another entry. Just in case, subscribe to our feed!

Early in 2007, a singular client came to Doe-Anderson asking for guidance in the social web. Since that time, almost all of our clients have either expressed interest, or expressly ordered up social media thinking. Not to mention we’ve added a few new clients to the fold based primarily on our social media capabilities.


Elements Of Social Media Doesn’t Make Your Site Social

by · March 6, 2008

Louisville’s daily newspaper, the Courier-Journal, is readying the launch of a new website. I was invited to preview the beta site and offer some feedback. While what follows is much of that reaction, the mistaken strategies behind the social media elements of the Courier’s new site are a common mistake made by newly designed “social” websites everywhere, including media sites, brand websites and more.


Public Art, User-Generated Content And Social Media (Un) Thinking

by · January 8, 2008

There are 10 interesting new billboards around the city of Louisville. They’re electronic art designs by Argentinean artist Flavia Da Rin. They include a texting number and a keyword. When you text the keyword to the number, you get a web address and a codeword. You browse there and unlock the billboard art on the website. When you get five of them unlocked, you can upload your own art to be judged and perhaps displayed at the Speed Art Museum, Kentucky’s oldest.Flavia Da Rin’s work