With geo-targeting and location-specific data becoming more and more accessible and relevant, Louisville-based YourMapper.com and off-shoot GovMapper.com are suddenly becoming important players in the race to have the world’s largest online mapping platform. I’m not talking about Google Maps. I’m talking about laying data over Google or other mapping systems.

YourMapper.com essentially collects geographically-tied data and puts it in map form. You can supply the service with your data and they will turn it into a maps mashup you can use on your website. All of that information becomes instantly subscribe-able via RSS feeds, mobile updates and more, turning your data into a highly portable, extremely useful product.