Posts tagged as:

market research

What You Need To Know About Big Data

by · December 12, 2012

Chances are, you’re not a data analyst for the federal government, McDonald’s, Wal-Mart, AT&T, NASA or Google. Provided my guess is right, here’s what you need to know about Big Data: Nothing. Ignore it. It won’t effect you … at least in your job.

Still, around every corner is another businesstech or social prognosticator saying that Big Data is the next big thing. Certainly, for international retailers needing to understand META trends in purchase behavior and governments (from local to Federal) around the world trying to understand infrastructure issues like transportation surface decay and crime rate fluctuations, Big Data is important. To think it isn’t would be ignorant. But for 99.9% of all professionals, especially marketers, Big Data is an infuriating waste of brain power. Don’t try to understand it or solve it or see how it applies to your business. It won’t.


Asking Better Questions: Why Do People Use Social Networks?

by · August 2, 2012

Three winners have been chosen in The Social Habit’s call for research questions in the first of our quarterly research reports on the social media habit of Americans 12 and over. Steve Dodd, Rhonda Hurwitz and Susan Baier will receive a free copy of the first report. Our first instrument goes into the field in the coming weeks.

You may recall I’m partnering with Edison Research/Tom Webster, Jay Baer and Mark Schaefer to present a new, quarterly version of Edison’s formerly annual survey of Americans 12 and over who use social media. If you haven’t already, do subscribe to free updates on our findings via The Social Habit’s email list, or follow along on the Social Habit blog.


How To Turn Facebook Into Your Single-Most Effective Marketing Tool

by · July 18, 2012

The most common marketing mistake is focusing on the product and not the customer. Messages about the product and its benefits without reference to the person who will use it constitute announcements, not marketing.

In order to speak to customers so that you will be heard, you need to make sure that they feel that they are being heard.  And the only way to make the kind of impression on a customer that makes her choose your product over the myriad of options is to speak to her emotions.  This requires having a deep understanding of your customers.


3 Ways to Use Pinterest For Marketing Research

by · February 14, 2012

Barely over 1 month into 2012 and folks around the web have been dubbing Pinterest as this year’s social media site to watch. This propelled by the sudden growth in users and talk of how businesses have seen considerable referral traffic from the site. Brands like Whole Foods, Land’s End and Etsy have set up profiles and amassed tens of thousands of followers across their pin boards and profiles. Even our very own Jason Falls has been sharing his thoughts on Pinterest’s marketing potential.


Do Your Customers Know You Mine Them For Data?

by · December 30, 2011

Many times, the best way to find out something about a group of people is to simply ask them. However, that isn’t always a surefire source for truth. The gap between what we do and what we say we do is wide enough to support entire industries.

For instance, the people who publicly tell you they back a particular candidate might vote for someone else behind the privacy curtain. We all like to be thought of as smart, progressive, dependable, creative, sexy, good listeners and caring. The temptation to bend the truth on a question is strong, even when we don’t know the questioner. We are just as prone to lie to the Gallup or Nielsen caller as we are to the woman across the street who can’t keep a secret.


How To Pull Insights From Data

by · May 10, 2011

On Thursday I’ll lead a webinar for my friends at NetBase around the topic of research and pulling insights from data. It’s really kind of a fuzzy topic for me because while I know how to do it, I don’t know that I’ve ever tried to explain it to others. But moving through the ideas and trying to come up with some recommendations for folks has been a neat exercise.


Social Media Research And Privacy: Where Do You Stand?

by · March 17, 2011

Last week I was part of a neat experiment with a group of about 30 or so forward-thinking market researchers to come up with the five “hot” and five “not-so-hot” trends that will affect our industry over the next few years. The goal was for all of us to publish our posts at roughly the same time (I say “roughly,” because I was late :) ) and see where we all agreed and disagreed. Here were mine, in case you are interested. Fellow market researcher Tom Anderson (who organized the event) produced these word clouds to represent the hot and not-hot posts; if you can tell the difference between them, you’re a frickin’ genius.


ListenLogic Offers Market Research, Monitoring Hybrid

by · June 4, 2010

I’ve had a series of conversations with a market research and social media monitoring solution called ListenLogic recently. Before I could get around to writing a lengthy post about what they offer, I ran into Vincent Schiavone, ListenLogic’s founder, at Social Media Plus in Philadelphia. So we sat down for a chat for SME-TV.


NetBase Makes Market Research Faster, Cheaper

by · May 24, 2010

The first 459 times I suffered through product demos and webinars for market research and social media measurement solutions the companies all wound up with the same promise: We’ll give you a 50+ page PowerPoint deck each quarter that has 150 full-color charts and graphs you don’t understand or care about with a cover page of “actionable insights” that we spend about an hour coming up with all for the low, low price of $150,000 per year. Ever since, I’ve been in search of something that A) Produces more meaningful information and B) Is priced somewhere other than the “are you effin’ kidding me” range.