Posts tagged as:

marketing and advertising

Are Your Fans Talking About This?

by Eric Brown · October 21, 2011

Is bigger really better? Social media marketing is a low barrier-to-entry business and every small to medium business that hires that 20-something for social media, “because they must understand this stuff,” suffers. They rarely know how to generate scalable numbers. Said different, they typically do not know how to generate more leads for your business that wind up positively effecting the bottom line.

Read More →
33 comments

Content Is Not Created Equal

by Eric Brown · September 7, 2011

Content is everywhere and has become a marketing sword for businesses of all shapes and sizes. As traditional advertising effectiveness declined, the popularity of writing articles and publishing articles went wild. It was for a while a fairly easy SEO trick and tool to help Move the Google Needle for more traffic to your web site.

Content Marketing still is one of the better tools in your bag of tricks, however getting folks to read your stuff gets harder every day as more and more things garnish our customers and prospects attention.

The Content Marketing Umbrella

Read More →
1 comment

3 Questions to Ask Before Jumping on a Marketing Bandwagon

by Andrew Hanelly · September 1, 2011

It’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs and ahhs to reap, awards to win, client and board expectations to exceed and egos to stroke. So we see something shiny and we chase it. We see a toy and call it a tool, and make it part of our marketing program.

And who can blame us? We’ve got boss/client/coworker/thought-leader/consultant/blogger/friend/avatar telling us we need to embrace (whatever piece of) technology before it’s too late.

But what if it’s too soon? What if there’s never a good time to adopt? What if we’re adopting a technology or approach that could fundamentally shift the relationship we have with our audience in a detrimental way?

Read More →
11 comments

Social Media Success: To Be or Not To Be?

by Angela Maiers · August 10, 2011

I know you’ve been busy.  Launching your new blog.  Building your brand. Exploring a new strategy.  Reading and researching the latest tool and platform. You blog, you tweet, you link and check in. You are diligent, consistent, and conscious, and yet … you still don’t feel as successful as you want to be.

In social media, success is not only attributed to what you do; it is dependent on who you are and why you do.  ”Being’ and ‘doing’ are inseparable aspects of  your presence and influence. 

Read More →
16 comments

Join Me In Atlanta For The Social Media Integration Conference

by Jason Falls · July 20, 2011

It’s one thing to concoct a great social media campaign, using all the most effective tactics and best practices. It’s another to be able to integrate those strategies and tools into your existing business structure. Social media integration and execution is what drives results, so it’s important to have a solid understanding of the implementation of your social media plan.

Read More →
3 comments

Don’t Miss Explore & Engage In Denver June 14

by Jason Falls · May 19, 2011

Back in January, Brian Solis and I joined forces with Social:IRL in Wichita, Kansas, to bring attendees a jam-packed day of social media learning with some interesting talks, discussions and workshop-type content. The event was called Explore and Engage. Thanks to Social:IRL organizer Ben Smith, we’re at it again on June 14, but this time in Denver, Colorado.

Read More →
4 comments

Social Media Measurement: What You Are Doing Wrong

by Nichole Kelly · May 13, 2011

Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed trying to understand how social media metrics compare to other marketing metrics? Do you want to have a holistic dashboard for all of your online activities? Today we will focus on how to leverage standard metrics from other digital marketing channels so you can finally have baseline metrics that mean something.

Read More →
26 comments

How To (Successfully) Break The First Rule Of Social Media

by Ilana Rabinowitz · April 13, 2011

Rules can be helpful, but they can also close your mind to possibilities and immobilize you. When it comes to social media, the first rule you’re likely to be told is this:

“Never start a social media initiative until you know your objectives.”

Not only do I believe that it is possible to break this rule (and still be successful), but in two situations, you are better off if you ignore the rule.  The first situation is when you are so stymied with how to get started and fearful of getting it wrong, that you end up sitting on the sidelines. The second is if you have tried using social media but are disappointed in the results because you thought you’d get thousands of Twitter followers in short order or have your video go viral, ignore the rule and start over without expectations.

Read More →
53 comments

Skip The Fluff Puff Marketing And Fix What’s Broken

by Eric Brown · April 12, 2011

I have thought for some time that the impending social media bubble will at some point burst. I am a true believer that digital marketing done right will drive sales, however folks can get sidetracked pretty fast. That, coupled with many marketers delusional perception of success, and things can get pretty murky.

One must have a keen understanding of why the business is marketing in the first place, to sell more stuff. That’s it. Most of the other yap you are doing is fluff puff marketing and both it and you could go away and no one would notice … except the person who’s job it is to do the tasks that might get eliminated.

Read More →
11 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests