Posts tagged as:

marketing automation

Where To Start With Marketing Automation

by · May 9, 2014

You’ve finally decided to add marketing automation to your digital marketing strategy. Good decision. If you’re at this point and find yourself scratching your head wondering where to start, this post is for you.

Here at SME Digital, we’re all about proving marketing effectiveness, and marketing automation is a great way to scale sales and marketing, tying efforts back to revenue.

Below are the first three steps to get you on the road to success.

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The Danger of Marketing Automation

by · August 20, 2013

The larger your company, audience or stakeholder group, the less your most useful marketing will scale. That is, if you accept the notion that social marketing, word-of-mouth marketing and one-to-one marketing is your most useful.

Surveying the greater blogosphere in the marketing space these days, I’m a bit concerned at the recent thrust for everyone to discuss and promote the idea of marketing automation. Don’t get me wrong, I use it, believe in it and know that it does one critical thing that your business will at some point need: It scales one-to-one communication. Marketing automation — having auto-responders and timed email and other messages sent to individuals based on their previous behaviors and interactions with your brand — is incredible. But as much as I believe in the power of marketing automation, I also believe in the lazy marketer’s ability to muck it up, royally.

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The $21,000 Tweet: From Social Right to Your Pipeline

by · July 25, 2013

I used to believe that you’d have better luck running into Bigfoot in Central Park than getting a big-ticket lead from a tweet, but I’ve been proven wrong. The Sasquatch sighting of Twitter marketing happened, landing a dizzying $21,000 deal from a simple tweet. Here’s a screenshot of how fast the “Bigfoot deal” accelerated from tweet to signature.

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The B2B Sales Power Punch

by · June 18, 2013

Marketing has been shining the spotlight on the power of social media over the last few years. It’s been effective as we’ve seen budgets for social media and content marketing increase with hockey stick proportions. Now it’s time to add a new team in the race and look at how these tools can be used to drive sales in the organization. That means we need to take a hard look at where the sales team fits in the mix. I know a few of you just visibly cringed as you think of letting your sales team loose on social media channels, but the reality is that many of them are already there. If we don’t start empowering our sales teams with the knowledge they need to successfully use social media there will definitely be plenty to cringe about. I’ve always been a big believer in aligning sales and marketing to drive more sales because it’s in everyone’s best interest for the company to make more money. It isn’t an “us versus them” conversation anymore. We are all “them” and it’s time to band together to make some awesome together.

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The Flawed Thinking Behind The Anti-Automation Stance

by · June 11, 2012

Ricky Lee Potts and I had a spirited discussion on Twitter Friday. He was apparently catching a replay of a webinar Erik Deckers and I had done to promote No Bullshit Social Media and was voicing his disagreement with a few points. Honestly, I love folks like Ricky because if you’re not vetting the information you’re receiving, not filtering it to ensure it works for you and your audience, you may as well follow the other lemmings off the cliff.

One of Ricky’s main points of contention was offered up in this tweet:

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Shoutlet’s New Features Blend SMMS With Marketing Automation

by · February 29, 2012

The ever-growing world of social media management systems continues to blur the lines of categories of platforms. We’ve discussed before the consumer desire for all these tools to get their feature sets together and provide us with an all-in-one digital marketing place. But in the race to make big brands happy on Facebook, we’re left having to piece meal software together to do what we want.

Shoutlet took a nice step forward recently with the addition of something they call the “Switchboard” that integrates a bit of marketing automation with social media management. Instead of setting Tweets or Facebook posts and the like to fire at certain times or days, using Shoutlet you can now set them to send based on events or triggers.

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