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marketing decision makers

Understanding Your Marketing DNA

by · December 17, 2012

When a new CEO takes charge of a company, the marketplace typically anticipates a shift in how the company will operate based on the CEO’s pedigree. If they came from operations, there will be a systems and process focus. If they came from sales, there will be an emphasis on that arm of the efforts. If the CEO elevated from marketing … heaven’s knows. Heh.

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