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marketing research

Are we shifting to anonymity?

by · February 13, 2014

Anyone notice the ever-so-subtle shift that is happening right before our eyes? What was once assumed that the world was perfectly content living life very publicly – live tweeting lunch, sharing their location at any given moment – is slowly starting to change. And I believe we are on the cusp of the anonymity revolution. Don’t believe me, well then how about the recent headline: “Facebook Is About To Let You Go Anonymous For The First Time”. Dun-dun-duuuuuuunnnnnn.

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Where Is Marketing And Where Is It Headed?

by · January 8, 2014

Exact Target released new research this morning that looks at the State of Marketing in 2014. The research, pulled from over 2,500 marketing professionals, has some interesting trends and developments that tell us a bit about where our own heads are and where many are moving.

As expected, the priority for marketers in 2014 is to drive increased conversion rates and improve brand awareness. Collecting and measuring behavioral data comes in third with the other two neck and neck, but those two are what marketers are typically charged with. What surprised me at first glance was that 61 percent of the respondents said the planned to increase spending for data and analytics, which was the highest among other areas. Certainly, quantifying and qualifying success is important, but this category in the lead may indicate that marketers are not satisfied in understanding of what they get in return.

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Murder, Execution and Other Strategic Plans for Ambitious CMO’s

by · February 6, 2013

Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely deep-six the CMO. And if you’re a marketing exec intending to remain employed, you probably shouldn’t go on the record saying you don’t trust the CEO. However, CEOs can mistrust CMOs all they like. And they do.

In fact, according to a recent report by Fournaise Marketing Group, 70% of the 1,200 CEOs interviewed in their study don’t trust marketers’ abilities to deliver growth. A majority state marketing professionals are unable to prove ROI on campaigns. Ouch.

A little more fuel for the fire.

The report also says:

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