Posts tagged as:

Marketing strategy

You Are One Hire Away From A World-Class Marketing Team

by Ilana Rabinowitz · January 11, 2012

Reading Walter Isaacson’s biography of Steve Jobs, I was struck by the story of something that happened to him in elementary school.  Jobs was, of course, a brilliant child and, not surprisingly, he was very bored with his education.  He entertained himself by playing pranks that caused increasingly more trouble as they become more complex and were able to fool more and more people. Finally, in fourth grade, his principal realized that something needed to be done.  Jobs was moved to an advanced class with a new teacher.

He described that teacher to his biographer as “one of the saints of my life.”

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If Social Media Were A Stock, How Much Would You Invest?

by Ilana Rabinowitz · September 28, 2011

A couple of weeks ago I attended a conference for e-commerce executives. There were two keynotes that blew me away.  For opposite reasons.

The first was by Ray Kurzweil, the inventor and futurist, who spoke about the exponential growth of technology, science and medicine. Showing several graphs indicating year-over-year growth in the triple digits, he demonstrated how the world does not only seem to be changing faster than we remember in these areas — it is. As a result, a few years in the future, technology will change in ways that are beyond (most of) our imaginations. The trajectory of social media is even steeper than most of the changes that Kurzweil demonstration.

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Hiring a Social Media Agency? Read this First!

by Nichole Kelly · June 24, 2011

News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.

I know, that’s not much of a news flash for many of us. We’ve been watching as this tremendous growth of social media has created a mass-market of companies selling huge lines of BS to brands who honestly don’t know the right questions to ask. They are like really smooth men with pick up lines that are so brilliant you don’t even see them coming. They know if a company is looking for help with social media, it is likely because they don’t understand it themselves. Therefore, if they talk in buzz words and “fake it ‘till they make it” the company will never realize they are clueless.

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216 comments

When Marketing Becomes Media, Millions Follow

by Ilana Rabinowitz · February 9, 2011

Everyone knows that marketing today is different from what it was 10 years ago. But to get an idea of how different, ask yourself, “What did your company’s marketing budget look like in 2001?” At Lion Brand Yarn Company, in 2001 we spent most of our consumer marketing dollars on advertising, printing, and postage and I handled most of the marketing myself.

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What Sandwiches Taught Me About Marketing

by Andrew Hanelly · November 25, 2010

I’m about to break an unwritten rule of social media. I’m going to talk about what I had for lunch.

But I’m not going to bore you with a Twitpic and a quip about the chili con carne I brought in Tupperware from last night’s dinner (though it was delicious). I’ll save that for a Tweet or Facebook status. Because the lunch I want to talk about today was the one I served—on a daily basis—back in college. (Hey, it’s Thanksgiving Day, how can I not write about food?)

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Are You Retaining Your Customers?

by Jason Falls · April 12, 2010

My personal interactions with brands are normally the types of things I would share on Twitter or my personal blog. While I’ve occasionally shared some brand run-ins here, I prefer to write about the good things brands are doing rather than the bad. Using Social Media Explorer as a personal rant platform seems a disservice to you, somehow.

But I think my love affair and subsequent fallout with a recent brand has some lessons in customer retention we can all use, so please forgive the indulgence. There will be a point.

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32 comments

How to Embrace the Process of Social Media

by David Finch · March 27, 2009

David Finch

David Finch

Creating “buzz” around your product, business or event is the demand from clients to all social media marketing strategists. The common question is, can you take or produce a piece of content and make it go viral?” Can you wave your social media marketing wand and make everyone want to read it? Can you also use the same trickery and create traffic for our website?

For many, these practices are this magical event that must be forced upon the viewer or reader so that everyone will talk about “their thing.” However, buzz isn’t an event, but a reaction to a process. That process doesn’t start with a video on YouTube, but with a marketing strategy that encompasses social media and word-of-mouth marketing both online and offline.

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