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marketing to European bloggers

New Blog Research Shows Stark Differences in U.S., Europe

by · June 18, 2012

As global brands migrate from social media marketing activation in the U.S. to foreign shores for audience engagement, social activation and even blogger outreach, it’s imperative to understand the cultural differences from country to country and continent to continent. Overblog, one of the top blogging platforms in Europe and now available in the U.S., recently conducted a survey of 5,000 U.S. and European bloggers that helps define some of those differences.

The survey, conducted in the month of May of this year in preparation for the initial results presentation at BlogWorld and New Media Expo on June 7, asked a variety of questions about blog monetization, brand involvement and influence. The results show a vast difference in American bloggers versus our European counterparts.