Let’s say you’re convinced of the power of social media. You’ve recognized the importance and relevance of the social media audience for your brand or organization. You’re ready to start getting involved in the conversation and developing your online brand community.
But you have no idea where to begin, or how to implement a social [...]

I have a bone to pick with my social media and marketing brethren. Stop making fun of people because they’re on MySpace. It’s unbecoming and shows that you’re so overwhelmed with your own smarts that you’re stupid. It’s the same smugness some Mac users generate despite the fact their beloved, intuitive machines account for a [...]

All good technology ideas are hatched in garages, right? Or basements. Perhaps that’s why it didn’t surprise or concern me Wednesday when Nick Huhn and I ventured to the basement of a technology building at the University of Louisville to serve as reactionaries to student presentations in a U of L-Murray State collaborative marketing class [...]

Having spent the weekend at Blogger Social in New York with 80 of the top marketing bloggers from around the world, it would be hard for me not to write about it here. Yet, for some reason, I strongly considered not doing so. Yes, I had a wonderful time networking and socializing with some of [...]

I joked via Twitter Sunday evening that my 2,000th tweet (Yes, that’s what we call it and yes, it’s ridiculous.) was upcoming and for a mere $5.00 sent to my PayPal account, I would pimp your wares. Part of the reason I use Twitter is to bring a smile to people’s faces with my odd-ball [...]