In a few short years, my son will be in a coveted marketing demo. And as all generations before him, there are unique attributes about their experiences that can be challenging for marketers. Baby Boomers have their characteristics that help inform marketing choices as does my generation (X) and the millenials right behind me. We are all a bunch of marketing conundrums, however, with each generation the channels in which to engage continues to grow. Boomers are more confortable with more traditional media like television, radio and print. But as you go through the demographic chain the channels expand.