Posts tagged as:

Marketing

10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

Read More →
4 comments

Reinvent the Space You Play In

by Eric Brown · December 23, 2011

The best brands have you in their marketing net before you really know it. They draw you in, although sometimes we may not be completely clear as to how or why, but we are there because we want to be. It occurred to me this last weekend while doing some holiday shopping for my bride that we were deep into a particular brand’s netting.

Read More →
1 comment

The Brandwashing Of Our Brains

by Jason Falls · October 14, 2011

Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy is a riveting, if not shocking, look at just how pervasive the persuasive can be. From advertising that taps into our deep-seeded psychological desires for acceptance, status, sex and power to being marketed to in utero, the book dives into the manipulative power of advertising to degrees no book has gone before.

Read More →
9 comments

The Future of Websites

by Andrew Hanelly · September 20, 2011

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life.

Read More →
31 comments

9 Ways Your Business Needs To Change To Become Social

by Ilana Rabinowitz · August 16, 2011

Social media has changed the way we do almost everything.  We make buying decisions, find jobs, play games, listen to music and learn socially.   But for business it’s clearly been a more challenging shift.  Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.

The challenge is that most businesses are stuck in traditional thinking and marketing that doesn’t translate well to a social atmosphere, on- or off-line. While many people are advocating the evolution of businesses to becoming, “social businesses,” few people are outlining specific changes that will help them.

Read More →
41 comments

Google’s Big Play on Content Marketing, Influence & SEO

by Adam Helweh · July 22, 2011

If you are an early adopter or digital marketer then you have likely hunted down your invite, registered and created a few circles worth of connections on the shiny new social network known as Google+. Google’s latest attempt at social networking has been the talk of most towns since it was first announced less than a month ago. What do I think? In short, I think Google+ is great and can only get better. For the long version I would refer to Jason Falls’ spot on and poignant post from last week.

Read More →
18 comments

That Website Ain’t Gonna Visit Itself

by Andrew Hanelly · June 28, 2011

If you build it, they will, well, probably go somewhere else.

Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t even notice. They’ll go about visiting their normal destinations online; checking Facebook, maybe Twitter, and dipping into their pool of RSS subscriptions.

But your target audience almost definitely won’t just come to your website because it happens to be there.

Launching your endeavor is a big first step. But it’s just the beginning of a long, long marathon.

Read More →
69 comments

Should We Be Un-Integrating Our Marketing?

by Eric Brown · June 14, 2011

Ever notice that there are always two camps: One that wants to split things down the center and be all things to all people, and the other that is radically on one side or the other sucking down the Kool-Aid with a giant straw?

As of late I have found myself trying to be closer to the center, saying such things as you need an integrated marketing approach. I think that is a mistake. I should be asking, “What marketing venue or platform are you going to stop doing, before you start doing social media marketing?: The best way is NOT an integrated marketing approach. Businesses simply cannot add more things. More marketing equates to spending more money. A more appropriate question would be, “What are we going to stop doing in order to allow room for worn out ways to pass and new ways to emerge?”

Read More →
33 comments

Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again.

by Andrew Hanelly · June 7, 2011

Growing up, my mom had to constantly remind me to do the things she needed me to do.

After the fifth or so reminder, I’d reluctantly get up and put my clothes in the hamper (or complete whichever menial task she’d requested of me). On my way back to couch potato land, I’d let her know how much of a nag she was under my breath.

She’d almost always counter (correctly) with the same argument: “Well, if you did it the first time I asked, I wouldn’t have to repeat myself.”

Read More →
14 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests