Posts tagged as:

Marketing

Good Books On Blogging, PR, Social Media & Advertising

February 19, 2010 · Comments

The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered this time around take a nice stair step up the ladder from beginner to advanced use for internet and social media marketing.

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What Inbound Marketing Is And Why You Should Have It

February 1, 2010

I spend zero dollars marketing my business. “Marketing” in its traditional sense includes advertising, baiting media outlets with press releases and, to paraphrase David Meerman Scott, buy, beg and borrow for leads and attention. The way people find out about my business is through two primary mechanisms: Word-of-Mouth recommendations and finding me through search engine [...]

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How Well Do You Know Your Audience?

January 27, 2010

I worked with a major consumer product goods company once that insisted that a particular product it offered was to be marketed to men. New to the fold and not afraid to ask the obvious question, I said, “Why not women?”
All the market research in the world told them women didn’t like their product. All [...]

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Brands Are People

August 25, 2009

I received a wonderful email over the weekend. All I wanted to do today is share it with you:
Jason -
This email is to affirm what you already know.
A friend of mine – a WW2 fighter pilot who worked in the Advertising Industry’s Golden Age said it best – “It seems we got into the idea [...]

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Exploring Sponsored Conversations With IZEA’s Ted Murphy

August 19, 2009

I had the pleasure of connecting with Ted Murphy, CEO of IZEA, the sponsored conversations company, last week. We talked via ooVoo, a video chat software, for an episode of Social Media Explorer TV.

Talking Sponsored Conversations With IZEA’s Ted Murphy from Jason Falls on Vimeo.
Sponsored conversations touches on some controversy because the purists in social [...]

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You’re Going To Hear A Lot About This Book

August 17, 2009

I read “Trust Agents” this weekend. Before you read further, please know that both authors, Chris Brogan and Julien Smith, are people I consider friends. Their publisher sent me a free copy of the book to read and review. I’m not unbiased here, nor do I intend to fake it.
But you can trust me when [...]

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If CMOs Are Unhappy With Digital, It’s Their Own Fault

April 21, 2009

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people [...]

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Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

April 13, 2009

Ever since I reported on the launch of Scout Labs, I have had people ask, fairly or not, how it compares with Radian6. It’s no secret that I use Radian6 at Doe-Anderson, am good friends with many of their employees and have recommended them to people left and right for a long time. Scout Labs [...]

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Marketing Without Faking It – A Case Study

March 16, 2009

Case studies always present the best inspiration. It’s not that we’re necessarily an imitation society but knowing that something worked once makes us more confident in trying it ourselves.
On Friday, I was presented with a powerful example of how one person, who readily admitted she was new to social media and feels, “half of the [...]

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More 2009 Predictions … And A Few Of Your Own

January 8, 2009

It’s almost time to put the 2009 predictions to bed, but my buddies and MindSalt, a branding and PR firm here in Louisville, added a fun bell and whistle to the process I thought was worth bringing to your attention. First, the meat.
MindSalt’s 2009 predictions for the marketing and branding world include the following, the [...]

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Is The Future Of Advertising Public Relations?

December 22, 2008

I recently arranged for a group of bloggers in a certain industry to receive some exclusivity in advance notice of a new product. There was no stipulation from my client that they write about the product, though we anticipated they would given some of the first, hands-on exposure to it. All of them wrote about [...]

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