Posts tagged as:

mass media

What Digital Publishing Means To Marketers In 2011

by Adam Helweh · January 17, 2011

If I had to pick 3 things I am most bullish about in 2011 digital publishing would certainly be on that list. Sure, ebook readers and even publications in PDF format have been around for some time now, but this year we will take it more than a little step further. A convergence of platforms, devices, and technologies have created an opportunity for digital publications such as ebooks and highly interactive magazines to go mainstream. All of this sets the stage for content creators and advertisers to join in the fray. Read on for a few reasons why I think the digital publishing space is where you should not only watch, but possibly investing some marketing dollars over the next year.

Read More →
11 comments

15 Things Social Media Can Do for You Today

by David Finch · June 19, 2009

David Finch

David Finch

Social media is a bridge that gives you access to people, stories, and companies that at one time you didn’t have access to. It facilitates conversations that previously came by invitation only. It tears down walls and allows you to see and participate “behind the curtain.”

This whole thought of the “What Social Media Can Do for You,” has really been at the forefront of my thinking and conversation this week. Watching and listening through multiple social media channels of the ground conversations taking place around the Iranian elections has been extremely interesting, as it was during the Mumbai terrorist attacks.

Read More →
38 comments

Outing The Ad Business – Holy Fark! Part 3

by Jason Falls · January 31, 2008

Episode 3 of our Holy Fark! series with Fark.com founder and author Drew Curtis turns the focus on traditional media. Curtis says newspapers and television news aren’t in trouble, as many industry watchers say, they’re just used to larger profits. He then takes us through an explanation of why the Internet is outing the advertising model of legacy media as a rip-off and asserts that social media is “the way to go” in terms of reaching audiences.

[youtube]http://www.youtube.com/watch?v=SqUljvpWcss[/youtube]

For more, check out Holy Fark! Part 1 and Holy Fark! Part 2.

[tags]Drew Curtis, Fark, Fark.com, advertising, media, newspapers, mass media, Jason Falls[/tags]

Permanent link to this post (103 words, estimated 25 secs reading time)
0 comments

Holy Fark! Part 2: Drew Curtis On Fark, The Book

by Jason Falls · January 30, 2008

In the second of our sit down interviews with Drew Curtis, founder of Fark.com and author of “It’s Not News, It’s Fark,” we learn about media patterns, that Drew’s mom uses IM and is terrified of shingles, Groundhog Day is dumb and proof that the media only cares about New York City lies in the spring time lawn mower stories. Oh, and he tosses out a few swear words, so don’t watch this around the kids.

It’s fair to note, I asked Drew one question and got a  7:25 show out of it.

[youtube]http://www.youtube.com/watch?v=AC-0JoeInHU[/youtube]

Read More →
1 comment

The Tipping Point Is Toast, But Watts Didn’t Burn It

by Jason Falls · January 29, 2008

Fast CompanyClive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell‘s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk – that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search of – is an interesting read. As Rob May of BusinessPundit.com put it, “I always enjoy seeing conventional wisdom kicked in the face.”

Read More →
10 comments

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests