Posts tagged as:

measurement

What Is The ROI For Social Media?

October 28, 2008 · Comments

I spent a good portion of Sunday and Monday thinking about social media measurement and proving return on investment or ROI. Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye Paine was on hand to present and share her considerable expertise in the subject.

Read More

{ 2057 comments }

Impressions Of And In Social Media Measurement

August 4, 2008

Image via Wikipedia
I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on [...]

Comments Keep Reading Here

Diving (Safely!) into Social Media: Determining Success or Failure

July 14, 2008

 Strap on your goggles and slap on your fins, folks. It’s time to wrap up our series on diving safely into social media with a look at examining the not-so-final results; the fruits of your efforts.
I say “not-so-final” because I truly believe that the main objective of any first effort at introducing your brand [...]

Comments Keep Reading Here

Exploring Social Media Measurement: Cymfony

March 3, 2008

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor [...]

Comments Keep Reading Here

Exploring Social Media Measurement: Collective Intellect

February 25, 2008

This entry in our ongoing exploration of social media measurement firms focuses on Collective Intellect of Boulder, Colo. The firm, which began by providing monitoring and intelligence to financial firms, has evolved into a player in the marketplace of social media intelligence gathering. Using a combination of self-serve dashboard facilitation and human analysis and insight [...]

Comments Keep Reading Here

Exploring Social Media Measurement: Radian6

January 15, 2008

My recent trip to Canada offered me the opportunity to sit down and learn about one of the fastest growing social media measurement firms on the market, Radian6. In an effort to share some insight into them, I visited with CEO Marcel Lebrun for this little video to show you more about them.
[youtube]http://www.youtube.com/watch?v=U9zZolmk9jU[/youtube]
I found Radian6 [...]

Comments Keep Reading Here

Flickr Pro Now Has Web Stats

December 13, 2007

Measurement geeks should ease up on the caffeine. They won’t need it for a couple days. Flickr Pro users now have access to web metrics on their images. The announcement was made this afternoon on the Flickr blog. Here’s a snapshot of my stats:

The flat line must be prior to their crawlers added to measure. [...]

Comments Keep Reading Here

Twittering Success: Beam Baja Postmortem

December 10, 2007

My apologies for mum being the word on the Beam Baja Twitter Tracker project from last month. The project, which sent me to the Baja 1000 with Robby Gordon and his Monster Energy Trophy Truck where I Twittered updates from the clandestine off-road racing event, was a success. Or at least we think it was.
Our [...]

Comments Keep Reading Here

More Evidence: Actual Networking Beats Social Networking Everytime

November 30, 2007

Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining [...]

Comments Keep Reading Here

Blog World Expo Friday: Planning & Payoff

November 9, 2007

I would have thought it difficult to overshadow my excitement for my afternoon session at Blog World Expo on Friday. I’ve been looking forward to the social media strategy session featuring Jeremiah Owyang and Chris Brogan for a month. But my morning session and afternoon keynote bookended probably the coolest conference day I’ve ever experienced. [...]

Comments Keep Reading Here

Measuring The Value Of Social Media: Sales Techniques

October 24, 2007

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if you’ve ever encountered a salesperson that will simply give you the short answers to three basic questions, you’d be the [...]

Comments Keep Reading Here

← Previous Entries