I was at a party the other week talking to an old friend that had recently launched a startup. He was sharing some interesting statistics on the growth of the startup, that they have increased sales by X and clients by Y. In all, it was very positive news. After a few minutes of conversation, I asked him whether or not the business was successful. I was expecting a short and simple, “Yes!” Instead what I received was a rehashing of the metrics he had already shared. Having known him for a while, I felt comfortable stopping him mid-sentence asking, “It’s great that you’re meeting all these goals and objectives, but does that mean your startup is successful?
His response, “I don’t know.”




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