Posts tagged as:

measurement

10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

Read More →
4 comments

Is Facebook for Business Overrated

by Eric Brown · March 22, 2011

This may not be a popular position, or even a right one, but our experience with our own business, and the businesses we do social media marketing for, Facebook for business is completely overrated. Marketers are flocking toward Facebook in droves, partaking in an array of circus acts to garnish “Fans” and “Likes”, mostly with lackluster results at best, yet the Facebook madness drones on.

Facebook Is the New Web site

Small Business Labs reported on some interesting data from the Network Solutions State of Small Business report on the impact of social media on traditional websites;

Read More →
118 comments

On Influence

by Tom Webster · September 23, 2010

I don’t watch a ton of TV, but I do have a few favorite shows. I love AMC’s new series, Rubicon. I watch a lot of Top Chef with my five-year old, because he likes cooking and I like Padma. I generally catch Bri-Wi when I’m home.

So here’s a test: I’m going to name five shows, and I want you to rank them in order of popularity. Ready?

NBC Nightly News
Top Chef
American Pickers
The Closer
Mad Men

Where would you go to find this information? Why, the folks at Nielsen, of course, who measure this sort of thing. Here’s what they had to say (ranked by estimated total audience for last week):

Read More →
20 comments

Counting Nose Prints On Your Shop Window

by Jeff Larche · September 15, 2010

Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better web metrics. I’ll be talking to you about both in the weeks to come.

The first focuses on optimizing the flow of qualified traffic. The second looks at optimizing what you do with that traffic. Both lead to better online profits.

Let’s actually start with the second one: conversions. To improve your site’s “close rate,” you first have to acknowledge that it’s a lot like running a bricks-and-mortar store — even if what you’re trying to “sell” is the action of subscribing to an e-newsletter or downloading a whitepaper.

Read More →
14 comments

What Is The ROI For Social Media?

by Jason Falls · October 28, 2008

I spent a good portion of Sunday and Monday thinking about social media measurement and proving return on investment or ROI. Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye Paine was on hand to present and share her considerable expertise in the subject.

Read More →
2,220 comments

Impressions Of And In Social Media Measurement

by Jason Falls · August 4, 2008

A carpenters' ruler with centimetre divisionsImage via Wikipedia

I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on their behalf. However, I’ve gotten to know and have become very familiar with a number of social media measurement firms and people over the last year including Nielsen Online, BuzzLogic, Cymfony, MotiveQuest and more. One of my favorite people to spar with on the issue is, of course, the measurement diva herself, K.D. Paine.

Read More →
14 comments

Diving (Safely!) into Social Media: Determining Success or Failure

by Kat French · July 14, 2008

 Strap on your goggles and slap on your fins, folks. It’s time to wrap up our series on diving safely into social media with a look at examining the not-so-final results; the fruits of your efforts.

I say “not-so-final” because I truly believe that the main objective of any first effort at introducing your brand or organization to social media is simply… to itroduce your brand or organization to social media. The first attempt at anything is going to be 90% experimentation and education.

Read More →
3 comments

Exploring Social Media Measurement: Cymfony

by Jason Falls · March 3, 2008

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor is difficult. All seem to offer some combination of user dashboard for quick hits of information, coupled with human analysis and reporting for deep looks at conversations happening about your brand. However, there is one component of Cymfony’s offering I found to be outstanding. It’s the same factor Forrester pointed to in their analysis of Cymfony’s services.

Read More →
1 comment

Exploring Social Media Measurement: Collective Intellect

by Jason Falls · February 25, 2008

This entry in our ongoing exploration of social media measurement firms focuses on Collective Intellect of Boulder, Colo. The firm, which began by providing monitoring and intelligence to financial firms, has evolved into a player in the marketplace of social media intelligence gathering. Using a combination of self-serve dashboard facilitation and human analysis and insight recommendation, Collective Intellect (CI) offers a robust monitoring and measurement tool well suited for mid- to large-size corporations.

Read More →
2 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests