Over the long weekend, I had some time to reflect on last week’s post on how hard it is for organizations to keep high performers because they make magic. I’ve come to realize that making magic might actually be a career limiter. Never once in my career making magic have I thought that it could be holding me back. Reason being: magic is magic, and people in the C-suite don’t speak magic. They speak profit and loss. It is a common problem with marketers in our relationship with the C-suite. We do not speak the same language. So, it begs the question, is the magic a reason we are not elevating to the C-suite as quickly as other disciplines?
We’ve all read the reports that tell us that CEOs don’t trust marketers (unless they are marketers who measure). In fact, AdAge pointed out that in 2013, of the 9,800 board seats at Fortune 1000 companies, only 38 are held by CMOs. And I am relatively sure that the number hasn’t grown 60 fold in the last two years. So, could it be the magic? Let’s explore some of the ways conjuring is holding us back.