measurement

Michael Meyers, the character from Halloween, scares the living daylights out of me. Still does. Probably always will. I am sure he is standing in my back yard when I let the dog out at...read more

I was at a party the other week talking to an old friend that had recently launched a startup. He was sharing some interesting statistics on the growth of the startup, that they have increased...read more

In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come...read more

Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely deep-six the CMO. And if you’re a marketing exec intending to remain employed, you probably shouldn’t go on the record...read more

The next step for organizations that are comfortable with the content side of social media is the development of a strategy and tactics to measure the performance of their social media activity.

A bare-bones, tactical look at where to get digital marketing insights other than in those lists we all love to hate.