Posts tagged as:

measurement

Exploring Social Media Measurement: Radian6

by · January 15, 2008

My recent trip to Canada offered me the opportunity to sit down and learn about one of the fastest growing social media measurement firms on the market, Radian6. In an effort to share some insight into them, I visited with CEO Marcel Lebrun for this little video to show you more about them.

[youtube]http://www.youtube.com/watch?v=U9zZolmk9jU[/youtube]

I found Radian6 through Twitter as David Alston, their VP of Marketing, who messaged me when mentioning social media measurement. They’re growing fast and for good reasons: A good product and great people working on it.

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Flickr Pro Now Has Web Stats

by · December 13, 2007

Measurement geeks should ease up on the caffeine. They won’t need it for a couple days. Flickr Pro users now have access to web metrics on their images. The announcement was made this afternoon on the Flickr blog. Here’s a snapshot of my stats:

My Flickr Stats

The flat line must be prior to their crawlers added to measure. The spike for mine occurred on Nov. 26 when 216 images were viewed. Most of those (and frankly most of my total traffic) is from the images from my experiences with Robby Gordon at the Baja 1000. I’ve typed in a few racing terms in a Flickr search and I’m numbers 1-50 or so. Pretty cool.

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Twittering Success: Beam Baja Postmortem

by · December 10, 2007

My apologies for mum being the word on the Beam Baja Twitter Tracker project from last month. The project, which sent me to the Baja 1000 with Robby Gordon and his Monster Energy Trophy Truck where I Twittered updates from the clandestine off-road racing event, was a success. Or at least we think it was.

Beam Baja Twitter TrackerOur goal was to connect fans of Robby Gordon and off-road racing with (sort of) live updates from the duration of the Baja 1000, a race that typically runs 18-26 hours for the winning trucks. Run from Ensendada to Cabo San Lucas, Mexico along the Baja Peninsula, communications and race updates are usually hard to come by.

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More Evidence: Actual Networking Beats Social Networking Everytime

by · November 30, 2007

Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining as online networking) at building a blog’s success.

My November was highlighted by a fantastic experience networking at Blog World Expo in Las Vegas. There, I was able to network with a wider cadre of bloggers and influencers from around the social media space, talk about my blog and connect with several people I’ve admired and followed over the last few years. The metrics of that networking opportunity again show a considerable jump in the Influence Scorecard for Social Media Explorer.

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Blog World Expo Friday: Planning & Payoff

by · November 9, 2007

Brogan and Owyang Orchestrate GeniusI would have thought it difficult to overshadow my excitement for my afternoon session at Blog World Expo on Friday. I’ve been looking forward to the social media strategy session featuring Jeremiah Owyang and Chris Brogan for a month. But my morning session and afternoon keynote bookended probably the coolest conference day I’ve ever experienced. From getting the scoop on blog analytics to listening to Mark Cuban talk about his experience blogging (not included in my recap, but available on other folk’s blogs), I had a blast, learned a lot and networked a lot more.

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Measuring The Value Of Social Media: Sales Techniques

by · October 24, 2007

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if you’ve ever encountered a salesperson that will simply give you the short answers to three basic questions, you’d be the first.

Tape MeasureNothing against sales people – I normally do enjoy learning about their products, listening to the approach, gauging their confidence and knowledge – but let’s face it. If I had time to take sales calls all day, when would I blog?

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Measuring The Value of Social Media: SEO Starting Point

by · October 23, 2007

Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you instigate the process with outreach asking for information. This is the first in a multi-post miniseries on selecting a measuring mechanism for my agency’s social media efforts. The process of narrowing down our choice has been an interesting microcosm of the sales process as it relates to SEO and SEM, actual sales contact and closing the deal.

My starting point, of course, was a web search. We would try to find four to five vendors, contact each requesting information or a call back and go from there. Using Google, I typed in “social media measurement.” The screen capture is below:

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