Posts tagged as:

measuring social media

Benchmarking Your Social Performance

by Jason Falls · January 30, 2012

Editor’s Note: The following is a guest post from Tristan Handy from Argyle Social, a service SME uses and a company that sponsors our events. But I think you’ll agree, disclosures aside, it’s awesomeness. 

You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?

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HootSuite Releases Social Media Measurement White Paper

by Jason Falls · May 16, 2011

We are always excited when one of our team members does something awesome. Nichole Kelly, one of SME’s regular contributors and a social media measurement consultant, worked with HootSuite recently to create a white paper for them called, “An Introduction to Social Media Measurement.”

It’s the first in a series of white papers Kelly is working on. In her typical, Full Frontal ROI style, Nichole cuts through the clutter of retweets and follower counts and focuses on measuring social media marketing efforts with financial goals and objectives in mind. The HootSuite paper includes how-to documents on getting metrics from its new Custom Social Analytics Reporting feature.

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The Illusion of Accountability

by Tom Webster · October 14, 2010

This may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with metrics. The Internet has trained a new generation of marketers and brand managers to expect that every impression, message, action and conversion should be measurable and trackable, and “less measurable” media such as TV, Print and Radio have suffered as a result. Today, social media is part of that conversation, and the tools and techniques to measure social engagement efforts are legion.

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Forrester Report Offers Analyst Look at Social Media ROI

by Jason Falls · July 21, 2010

Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece, primarily authored by Forrester analyst and friend Augie Ray, offers what Forrester calls a balanced scorecard for measuring the ROI of social media, complete with expected Forrester graphics and interview-based insights.

Measurement unit
Image via Wikipedia
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PRNewswire Enters Social Media Monitoring Space

by Jason Falls · July 6, 2009

Jason Falls

Jason Falls

The social media monitoring space keeps getting more and more crowded as early startup success stories like Radian6 and K.D. Paine and Partners have been joined by both newcomer startups and established PR-related companies who have broadened their offerings. The latest to throw its hat into the ring is PRNewswire with its Social Media Metrics tool set. Like the other monitoring services, the product promises to allow you to listen to conversations about your organization, target the most influential social media sources for outreach, engage and analyze the buzz and ultimately report it all in a neat package for the executives.

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