Posts tagged as:

media database services

Bridging The Gap Between PR And Media

by Jason Falls · July 22, 2008

VocusJoin me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists — Ben Worthen of the Wall Street Journal and Colin Delany of Epolitics.com.

To register, visit http://tinyurl.com/6mj865.

Some of the topics we’ll cover include:

  • What has changed in the media landscape?
  • What makes good public relations professionals stand out?
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PRSA Digital Impact Afterthoughts, More Solutions

by Jason Falls · June 11, 2008

The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things to think about and some actionable tasks to make them better PR professionals.

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Righting The Ship In The Public Relations Industry

by Jason Falls · June 9, 2008

PRSA Digital Impact ConferenceTomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the same issue, specific to PR spammers.

Preparing for the week, I’ve put a great deal of thought into what I can contribute to the conversation with the end goal in mind of making the environment better for everyone involved. As much as Gina Trapani’s PR Spammers Wiki and Chris Anderson’s list of banned email addresses were, in my opinion, childish and unproductive, I don’t want them to be bothered by lazy or ignorant public relations professionals any more than other bloggers or journalists.

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Are Media Database Companies Complicit In PR Spamming?

by Jason Falls · May 14, 2008

NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com.

The blogosphere has been abuzz this week here and in other places about Gina Trapani’s PR Spammers wiki and the blacklisting of public relations professionals and firms. As the discussions have progressed, we have seen the issue of media database companies and their research practices come into question.

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