The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some things [...]

Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the [...]

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.
My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media. Do [...]