To a certain extent, the social media crowd is guilty of being addicted to the next new, shiny toy.  If you’re so inclined, simply keeping up with the latest web 2.0 toy tool of the month can be a huge investment of time and attention. 

However, in this particular post, I’d like to take a quick look at a tried, true, established type of social media site that is often overlooked when companies and organizations are considering getting involved, or expanding their involvement, in the social media space.  They’re not sexy.  They’re not “hot”–but depending on your needs, they may just be the best choice with the most potential value for time spent.