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I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on [...]

AideRSS gets some kudos today. Not just for providing a service that helps bloggers determine which of their posts are the most engaging. Not just for building out a Google Reader plugin (plus integration with Newsgator and others) that lets you weed out the less relevant or active posts and cut down the noise to [...]

 Strap on your goggles and slap on your fins, folks. It’s time to wrap up our series on diving safely into social media with a look at examining the not-so-final results; the fruits of your efforts.
I say “not-so-final” because I truly believe that the main objective of any first effort at introducing your brand [...]

Proving value in social media is much akin to doing the same in public relations. This is precisely why so many CEOs and CMOs are hesitant to commit dollars to efforts there. When the bottom line determines every decision, much of what a company or brand should do winds up on the wrong side of [...]

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor [...]