Metrics

The Future of Websites

by Andrew Hanelly · September 20, 2011

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life.

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Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again.

by Andrew Hanelly · June 7, 2011

Growing up, my mom had to constantly remind me to do the things she needed me to do.

After the fifth or so reminder, I’d reluctantly get up and put my clothes in the hamper (or complete whichever menial task she’d requested of me). On my way back to couch potato land, I’d let her know how much of a nag she was under my breath.

She’d almost always counter (correctly) with the same argument: “Well, if you did it the first time I asked, I wouldn’t have to repeat myself.”

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How To Measure Content Interest Using Google Analytics and AddThis

by Jeff Larche · December 29, 2010

A while back I showed you how to visualize user interest in your content. It was the last of a trilogy of posts on Content Interest Index (CII). Now here’s a real-world way that you can measure CII on your site. It uses Google Analytics and the social sharing application AddThis. Both are free.

What are the benefits of measuring CII? You’ll be able to see, right in Google Analytics, how many people are emailing, “Liking,” Tweeting and in other ways loving your content. This is particularly important for content that moves people to buy something. The more people who are interested, the more eventually purchase!

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Feedburner Gets Face Lift. Sign Of Things To Come?

by Jason Falls · December 2, 2010

I logged into Feedburner late today to check on some analytics and saw a “Try out the NEW (beta) version!” link at the top. While I don’t claim to even know if this is new-new, as in today new, or if it’s even been written about by others, I figured I’d turn on the camera and let y’all see what I see and talk about it a bit.

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Make Signal From Noise With AideRSS

by Jason Falls · July 16, 2008

AideRSS gets some kudos today. Not just for providing a service that helps bloggers determine which of their posts are the most engaging. Not just for building out a Google Reader plugin (plus integration with Newsgator and others) that lets you weed out the less relevant or active posts and cut down the noise to get a better signal from your feed reading experience. And not just for having easy to understand how-to videos on their website to show folks how to use their service. Sure, I’m going to talk about all of those, but I’ll also compliment them on devising a compelling reason for some of the top social media and marketing bloggers to write about their service. More on that in a moment.

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