Posts tagged as:

metrics

What Is The ROI For Social Media?

October 28, 2008 · Comments

I spent a good portion of Sunday and Monday thinking about social media measurement and proving return on investment or ROI. Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye Paine was on hand to present and share her considerable expertise in the subject.

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Impressions Of And In Social Media Measurement

August 4, 2008

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I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on [...]

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Make Signal From Noise With AideRSS

July 16, 2008

AideRSS gets some kudos today. Not just for providing a service that helps bloggers determine which of their posts are the most engaging. Not just for building out a Google Reader plugin (plus integration with Newsgator and others) that lets you weed out the less relevant or active posts and cut down the noise to [...]

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Diving (Safely!) into Social Media: Determining Success or Failure

July 14, 2008

 Strap on your goggles and slap on your fins, folks. It’s time to wrap up our series on diving safely into social media with a look at examining the not-so-final results; the fruits of your efforts.
I say “not-so-final” because I truly believe that the main objective of any first effort at introducing your brand [...]

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Perhaps Social Media Measurement Shouldn’t Matter

May 19, 2008

Proving value in social media is much akin to doing the same in public relations. This is precisely why so many CEOs and CMOs are hesitant to commit dollars to efforts there. When the bottom line determines every decision, much of what a company or brand should do winds up on the wrong side of [...]

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Exploring Social Media Measurement: Cymfony

March 3, 2008

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor [...]

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Exploring Social Media Measurement: Collective Intellect

February 25, 2008

This entry in our ongoing exploration of social media measurement firms focuses on Collective Intellect of Boulder, Colo. The firm, which began by providing monitoring and intelligence to financial firms, has evolved into a player in the marketplace of social media intelligence gathering. Using a combination of self-serve dashboard facilitation and human analysis and insight [...]

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Flickr Pro Now Has Web Stats

December 13, 2007

Measurement geeks should ease up on the caffeine. They won’t need it for a couple days. Flickr Pro users now have access to web metrics on their images. The announcement was made this afternoon on the Flickr blog. Here’s a snapshot of my stats:

The flat line must be prior to their crawlers added to measure. [...]

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More Evidence: Actual Networking Beats Social Networking Everytime

November 30, 2007

Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining [...]

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Measuring The Value Of Social Media: Sales Techniques

October 24, 2007

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if you’ve ever encountered a salesperson that will simply give you the short answers to three basic questions, you’d be the [...]

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Measuring The Value of Social Media: SEO Starting Point

October 23, 2007

Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you instigate the process with outreach asking for information. This is the first in a multi-post miniseries on selecting a measuring mechanism for my agency’s social media efforts. The process of narrowing down our choice has been an interesting microcosm of [...]

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