Posts tagged as:

metrics

Perhaps Social Media Measurement Shouldn’t Matter

by Jason Falls · May 19, 2008

Proving value in social media is much akin to doing the same in public relations. This is precisely why so many CEOs and CMOs are hesitant to commit dollars to efforts there. When the bottom line determines every decision, much of what a company or brand should do winds up on the wrong side of the ledger.

Social Media MeasurementShould we spend more money on the more eco-friendly heating and cooling system? On recycled paper? On diversity training? On dental or optical coverage for employees? Yeah, you should. But none of those are a given because when it comes to running a business, bigger margins trump bigger heart every time.

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Exploring Social Media Measurement: Cymfony

by Jason Falls · March 3, 2008

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor is difficult. All seem to offer some combination of user dashboard for quick hits of information, coupled with human analysis and reporting for deep looks at conversations happening about your brand. However, there is one component of Cymfony’s offering I found to be outstanding. It’s the same factor Forrester pointed to in their analysis of Cymfony’s services.

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Exploring Social Media Measurement: Collective Intellect

by Jason Falls · February 25, 2008

This entry in our ongoing exploration of social media measurement firms focuses on Collective Intellect of Boulder, Colo. The firm, which began by providing monitoring and intelligence to financial firms, has evolved into a player in the marketplace of social media intelligence gathering. Using a combination of self-serve dashboard facilitation and human analysis and insight recommendation, Collective Intellect (CI) offers a robust monitoring and measurement tool well suited for mid- to large-size corporations.

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Flickr Pro Now Has Web Stats

by Jason Falls · December 13, 2007

Measurement geeks should ease up on the caffeine. They won’t need it for a couple days. Flickr Pro users now have access to web metrics on their images. The announcement was made this afternoon on the Flickr blog. Here’s a snapshot of my stats:

My Flickr Stats

The flat line must be prior to their crawlers added to measure. The spike for mine occurred on Nov. 26 when 216 images were viewed. Most of those (and frankly most of my total traffic) is from the images from my experiences with Robby Gordon at the Baja 1000. I’ve typed in a few racing terms in a Flickr search and I’m numbers 1-50 or so. Pretty cool.

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More Evidence: Actual Networking Beats Social Networking Everytime

by Jason Falls · November 30, 2007

Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining as online networking) at building a blog’s success.

My November was highlighted by a fantastic experience networking at Blog World Expo in Las Vegas. There, I was able to network with a wider cadre of bloggers and influencers from around the social media space, talk about my blog and connect with several people I’ve admired and followed over the last few years. The metrics of that networking opportunity again show a considerable jump in the Influence Scorecard for Social Media Explorer.

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Measuring The Value Of Social Media: Sales Techniques

by Jason Falls · October 24, 2007

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if you’ve ever encountered a salesperson that will simply give you the short answers to three basic questions, you’d be the first.

Tape MeasureNothing against sales people – I normally do enjoy learning about their products, listening to the approach, gauging their confidence and knowledge – but let’s face it. If I had time to take sales calls all day, when would I blog?

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Measuring The Value of Social Media: SEO Starting Point

by Jason Falls · October 23, 2007

Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you instigate the process with outreach asking for information. This is the first in a multi-post miniseries on selecting a measuring mechanism for my agency’s social media efforts. The process of narrowing down our choice has been an interesting microcosm of the sales process as it relates to SEO and SEM, actual sales contact and closing the deal.

My starting point, of course, was a web search. We would try to find four to five vendors, contact each requesting information or a call back and go from there. Using Google, I typed in “social media measurement.” The screen capture is below:

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