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michael brito

8 Takeaways From Portland Explore

by Andrea Cook · November 20, 2012

Learning curves as steep as a wall. The impact of technology, especially the social tools, are changing the landscape of our lives, communities and commerce.  There is no doubt that the digital era is significantly shifting the marketplace across multiple functions forcing change to happen before success and sustainability can be experienced for any profession. As digital marketers who have an early adoption mindset to new technologies, we are not only faced with our own learning curve, but we are tasked to help usher others to climb.

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Today’s Social Business (INFOGRAPHIC)

by Andrea Cook · November 2, 2012

There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?

Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.

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4 Rules for Today’s Social Business Journey

by Andrea Cook · October 22, 2012

What is the meaning of life? That is a loaded question. It’s like asking, “What is social business?” Ask 20 people the same question, you will get 200 different answers. Like life, social business is a journey.

Day by day, we venture forward. We look for ways to be happier. Search for the tools that will make our tasks easier.  Learn from the experience of our own and from leaders who we respect. Leaders who are inventive, who have implemented processes, developed practices and travelled afar to tell us about their stories.

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Beyond The Buzzword Of Social Business

by Jason Falls · October 2, 2012

My tome on “social business” being a bullshit term raised more than a few eyebrows a few weeks ago. One set that certainly shot up when he read it were those of Michael Brito. The senior vice-president and resident Silicon Valley maven for Edelman Digital is, after all, author of the book Smart Business – Social Business. The concept is one he leads many of Edelman’s clients through. He and it are a couple of reasons Edelman sits atop of the world of it-getting agencies out there.

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