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Michael Dell

HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy

by · April 10, 2013

Editor’s Note: Today’s offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The Business Customer with Paul Gillin.


In this post, I’m going to walk you through a social media strategy concept known as the homeland-embassy approach.

It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.

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