Over the weekend I came to a near record in minimal time spent to read an entire book, cover-to-cover. Michael Stelzner’s Launch: How To Quickly Propel Your Business Beyond the Competition is one of those books I was excited to get in the mail for a couple reasons. First, Mike is a friend and seeing a friend’s hard work come to fruition in something tangible like a book is a good feeling. Almost as importantly, though, I knew the book would have some good ideas in it. Social Media Examiner, Mike’s blog, and his subsequent online events have kicked everyone’s ass, including mine, in the last couple years. So I wanted to see how many secrets he would share.