Posts tagged as:

mobile marketing

Mobile Marketing: The Challenges, Opportunities And Future

by Jason Falls · January 23, 2012

We’ve heard for a year or two now that mobile marketing is next. Friends, mobile marketing is now. And brands are struggling to get their heads wrapped around it. From QR codes to Near Field Communications to SMS to location-based services, there’s an almost unlimited world of possibility out there for brands to go mobile, but little understanding from brands as to how.

That’s precisely why Tim Hayden of 44 Doors will be speaking at Explore Dallas-Fort Worth on Feb. 17 and why I also caught up with him recently to share some insights with all of you on the world of mobile marketing, engagement and how social media plays into it all.

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Small Businesses Can Go Zaarly, Dude

by Jason Falls · January 13, 2012

The concept of Zaarly, a not-yet-year-old startup, is pretty cool and simple. You login and either post, “I’m looking for X product and will pay Y price,” or you post, “I have X product and will sell it for Y price.” The system then helps you match up a peer-to-peer purchase and sales opportunity with people in your local area. It’s kind of a cross between the old radio swap shops and eBay.

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Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

by Nichole Kelly · December 5, 2011

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to come around to the fact that consumers are glued to their mobile device. That means your business needs to be there, too.

But, like many, you may be struggling to find time to understand more about mobile marketing. You want to know how it can be used for your business, but haven’t found the right resource, event or website to help you tackle it, right?

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Tim Hayden Talks Mobile Marketing In Boston

by Jason Falls · October 11, 2011

Tim Hayden of 44Doors might be the, if not one of the, preeminent experts on mobile marketing in the U.S. I would say he’s unquestionably the one who understands the most about how the mobile and social experiences blend. This is why he’ll be speaking at the Awareness Exploring Social Media Business Summit on Monday in Boston. There are still seats left! Get yours now.

Mobile is the one topic that is always on the list of what’s next. We’ve been talking about mobile being huge for years now, but we’re starting to see not only the technology and its adoption catch up with the audience, but also interesting applications of mobile marketing.

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Checking In: A Mobile Marketing Infographic

by Jason Falls · June 23, 2011

My friends at Lucid Agency in Tempe, Ariz., have been doing a lot of work and thinking around mobile platforms and technology. They’re certainly not alone, but in their activity, they thought it would be useful to put together an interesting infographic to illustrate the use of mobile applications, location-based services and devices to give their clients, and the greater marketing community, a base of information as we think about mobile moving forward.

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Is Mobile Important In Your B2B Social Media Strategy?

by Jason Falls · April 25, 2011

Editor’s Note: Today’s offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The Business Customer with Paul Gillin.

Is mobile important to B2B social media marketers? Take this quick, down and dirty assessment to find out what opportunity, if any, the mobile web presents to your company.

You’ve heard that the marketing wars of tomorrow will be fought on the small screen. Smart phone usage and mobile search continue to grow, with analysts predicting nearly 3.5 billion mobile searches per month by next year.

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Local Social Media And A FREE Social-Loco Ticket

by Adam Helweh · April 12, 2011

In late 2010, at Web 2.0 Summit Google VP of Product Management Susan Wojcicki spent just under 15 minutes presenting new services that Google had recently released (video here) to make the upcoming holiday experience a more enjoyable experience both for shoppers and advertisers. Although much of what she demoed was very interesting, the most telling bit of information was what she shared to set the stage.

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5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)

by Kat French · January 20, 2009

 

Kat French

Kat French

As of August 2008, mobile handset penetration in Italy was at 140%.

You read that right: there are now more mobile devices than people in Italy.   

According to Engadget, some studies are predicting 100% mobile phone penetration in the United States within 4 years; at present, it’s estimated at around 84%.  Some research indicates that as of 2008, as much as 3-10% of all web traffic comes from mobile devices. 

So clearly, if your site is not accessible or easy to read via mobile devices, you’re missing a pretty large potential audience. 

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