Kat French
As of August 2008, mobile handset penetration in Italy was at 140%.
You read that right: there are now more mobile devices than people in Italy.
According to Engadget, some studies are predicting 100% mobile phone penetration in the United States within 4 years; at present, it’s estimated at around 84%. Some research indicates that as of 2008, as much as 3-10% of all web traffic comes from mobile devices.
So clearly, if your site is not accessible or easy to read via mobile devices, you’re missing a pretty large potential audience.
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