Posts tagged as:

mobile web

Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

by · December 5, 2011

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to come around to the fact that consumers are glued to their mobile device. That means your business needs to be there, too.

But, like many, you may be struggling to find time to understand more about mobile marketing. You want to know how it can be used for your business, but haven’t found the right resource, event or website to help you tackle it, right?

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5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)

by · January 20, 2009

 

Kat French

Kat French

As of August 2008, mobile handset penetration in Italy was at 140%.

You read that right: there are now more mobile devices than people in Italy.   

According to Engadget, some studies are predicting 100% mobile phone penetration in the United States within 4 years; at present, it’s estimated at around 84%.  Some research indicates that as of 2008, as much as 3-10% of all web traffic comes from mobile devices. 

So clearly, if your site is not accessible or easy to read via mobile devices, you’re missing a pretty large potential audience. 

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