Posts tagged as:

mobile

Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

by Nichole Kelly · December 5, 2011

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to come around to the fact that consumers are glued to their mobile device. That means your business needs to be there, too.

But, like many, you may be struggling to find time to understand more about mobile marketing. You want to know how it can be used for your business, but haven’t found the right resource, event or website to help you tackle it, right?

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Tim Hayden Talks Mobile Marketing In Boston

by Jason Falls · October 11, 2011

Tim Hayden of 44Doors might be the, if not one of the, preeminent experts on mobile marketing in the U.S. I would say he’s unquestionably the one who understands the most about how the mobile and social experiences blend. This is why he’ll be speaking at the Awareness Exploring Social Media Business Summit on Monday in Boston. There are still seats left! Get yours now.

Mobile is the one topic that is always on the list of what’s next. We’ve been talking about mobile being huge for years now, but we’re starting to see not only the technology and its adoption catch up with the audience, but also interesting applications of mobile marketing.

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Geolocation done right

by Ike Pigott · November 10, 2010

There’s an old maxim in television newsrooms, that you’re not going to get the audience’s attention unless you clearly sell the WIIFM.

(What’s In It For Me.)

That’s been the failing of so many services within the social media space. It took Twitter more than three years to brand itself as a platform for news. For the longest time, it floundered as people stared at that “What are you doing?” prompt and still didn’t know what the service was about. Twitter is the exception, as most networks that don’t enunciate the WIIFM eventually die.

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Why PR May Not Win The Social Media Agency Wars

by Stephanie Schwab · September 20, 2010

The default position lately seems to be that social media is being grasped best by PR agencies, and a lot of  PR agencies are winning social media business.  As a former PR agency person who’s also worked in a social media shop, I’d agree that there are a lot of reasons that PR firms should win the social agency wars. But there are a lot of strikes against them too.  Others have recently expounded on why social belongs in PR; I’m going to take the other side and outline where I feel PR is falling short and must catch up in order to win and deliver on integrated social media campaigns.

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The Good And The Bad Of Mobile Marketing

by Jason Falls · October 10, 2008

SMS message received on a Motorola RAZR wirele...

Image via Wikipedia

I’ll admit not being much of a texter — that is someone who uses text messaging on his mobile phone. Granted, I send a few from time-to-time, mostly responding to other text messages or trying to find someone when I’m at a conference, but I’m not a hyper user. My text savviness is so amateur, in fact, that I often get confused as to whether or not I’m responding to a text or a Twitter message which leads to a good laugh for my friends. But as someone who helps clients find innovative ways to reach their target audiences using the latest and greatest technology I would be remiss if not bringing to the table mobile marketing, which to date is dominated my short message service (SMS or only text messages) and multi-media message service (MMS or image/audio/video enabled messages) text messaging.

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Myxer.com Puts Mobile Media In Your Hands

by Jason Falls · March 18, 2008

Downloading ringtones and wallpapers for your cell phone can be frustrating and costly sometimes. I’ve only downloaded one of each just to see how it all worked. I paid $1.99 or something like that for both, neither of which I really liked because they weren’t mine. (Granted, this was over a year ago, so save the “you’re stupid” comments, please.)

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