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Bring On The Golden Age Of Mobile [INFOGRAPHIC]

by · May 2, 2014

There’s no denying that mobile technology has become a huge part of how we, civilization, communicates. Sure a well-timed homing pigeon works in a pinch, but it lacks the elegance of a plastic rectangle that can do everything from call my mom, to give me 3am recommendations to qualm my Thai food craving.

Gone are the days where marketers and agencies had to herald in the era of mobile, clamoring cowbells screaming, “Mobile is coming! Mobile is coming!”

Because guess what it’s here.


Mobile, Mobile Everywhere

by · November 27, 2013

Mobile has been flavor of the month for what seems like an eternity now. Recently I wrote about Facebook’s recent developments in the mobile space, and how their mobile business model is moving closer towards ‘fruition’. LinkedIn it seems is the latest social network to shower their users with some mobile love.

Over the past couple of months, LinkedIn has made some small, but significant moves towards increasing the stickiness and usage of its mobile app. The most significant of these recently has been the ability to endorse a LinkedIn connection via mobile.

What do these developments mean for us as social marketers?


Native App or Browser, you ask? Oh, we answer.

by · August 15, 2013

With more and more people interacting with the world and brands using their device, many advertisers have been trying to find their way onto the phone. I have been asked countless times by countless brands, both large and small, “Should we have an app?”

Seems like a simple question but to many it is not. So many brands want to be on that phone in a coveted square, preferably on the first screen. Lofty goals but what I always advocate clients to look at: What is the function or value of your “app”. Sometimes it is hard for brands to think about the end user’s goals and try to find ways that the brand’s goals can align with the consumer’s goals. And when a brand comes from a place where both parties’ objectives can be met, they create engagement for their brand with the consumer. Which always begs the question: what does your customer want?


Adapting to Consumer Wants & Trends

by · July 26, 2013

Like most of you, I drink coffee. I don’t drink too much, because then, I understand from those that love me most, I am a little hard to take. And probably like you, I have a favorite coffee shop. Problem is, I don’t go there anymore. I don’t go there anymore despite the fact that their latte’s are superior and their service is local and friendly. Nope, I just don’t go there anymore. And it’s all because Starbucks has made it so freakishly easy for me to drink coffee that doesn’t taste as good to me.

…because I can pay with my phone.

And I am clearly not alone. In June, Starbucks reported that 10% of all transactions in store are now done via mobile. In fact, Starbucks is processing more than 4 million mobile transactions PER WEEK. This has doubled since the beginning of the year and more than 10 million people are actively using the Starbucks mobile app. The coffee giant has clearly identified and addressed a customer need. It is worth noting that these massive increases in growth have all occurred at the same time the loyalty program that has shrunk in terms of rewards (No more free syrup?!?).


MAMA: The Mobile Alliance For Maternal Action – #GivingTuesday

by · February 26, 2013

The more I travel the world, there is one truth that I’ve noticed. Everyone has cell phones.

Even in the poorest corners of the globe, most people have access to a cell phone of some sort. This little bit of technology is a crucial part of their lives for lots of reasons.

During my recent time with The UN Foundation, I learned about the Mobile Alliance For Maternal Action. Affectionately known as MAMA, they are using SMS and audio messages to provide health information to expectant mothers. These health messages and reminders are comprehensive, stage-­based and adapted to different languages and to address specific needs.


Our Love Affair with Mobile [INFOGRAPHIC]

by · October 12, 2012

Is mobile more important than social? Tim Hayden, Senior VP Mobile Strategist at Edelman says it is. As we examine today’s fast adoption to mobile and how user behaviors are inviting opportunity for mobile marketing in big ways, we cannot help but be fascinated, borderline-obsessive with today’s new world of mobile.

Big Love

Just what has made this technology woo us into a love affair that we can’t take our eyes off of? From our human need to connect and learn to the virtual and visual attributes this convenient piece of master machinery provides, there is more than one reason we all are compulsively touching and embracing it.


Explore Minneapolis Day One: Nothing Mini About Today’s Explorers

by · August 17, 2012

Over 250 professionals have ventured to Minneapolis for this week’s most trending event in social media and digital marketing. Minneapolis, home to many of the country’s iconic brands including 3M, Target, General Mills, Ameriprise Financial and St. Jude Medical – to name only a few, is also home to Explore for two days.

As part of SME’s five city national tour, Jason Falls and his A-list of speakers are presenting the facts, trends, tips and ideas to benefit the individuals who are tasked to succeed and grow businesses.


Search. Social. Mobile. Optimized!

by · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.


SoLoMo Show EP 23: How Businesses Benefit from New Apple Announcements & the New Foursquare

by · June 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

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