There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?
Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.