My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media Coordinator) at MWW Group. She disagreed that pitching as if you’ve read the blog is the right way to go, saying, “The one problem I had was with your suggestion that PR people should act like they read the blog on a regular basis. While this might work for some people, some bloggers can see right through this.”
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