Remember the boom and ultimate demise of MySpace? The younger generation may not even know that Facebook had a predecessor, one that millions of people visited and updated regularly. However, it looks like Facebook will go a similar route as they begin to allow auto-play advertising on the site.
According to information from advertising executives, Facebook plans to insert auto-play video ads in the News Feed. These ads seem like a great idea for the advertisers, since it means that their audience doesn’t have a choice in watching the video. Users who are actively visiting the site could see multiple ads over a range of topics, and advertisers could cater the ads to things that the users have “liked” on Facebook.