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MySpace

Persistence: The Key to Social Media Strategy

April 3, 2009 · Comments

“After deciding on a course of action, stick to it. This gives your plan the strength of consistency of action.” Gerald Michaelson – Sun Tzu for Success

David Finch

In my recent post, “How to Embrace the Process of Social Media” I communicated my ideas, “that the implementation of a social media strategy is a process more then just one or two events.” The engine that keeps that process moving forward is the discipline of being persistent.

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Research Shows Brands Should Focus On Trust, Conversation

October 24, 2008

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not as in, “having an online presence,” but as in, “with consumers in their social world on-line and off-.”
But because the [...]

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Potential Employers Are Watching You

June 2, 2008

On Thursday of this week, Crystal Peterson, Doe-Anderson’s senior vice-president for human resources, and I will give a talk to the Louisville Advertising Federation called, “I See Your Profile: Your Online Life Has Windows.” The talk is to illustrate to young advertising professionals that they should be participating in social media, but they should also [...]

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The Next MySpace Is … MySpace

May 5, 2008

I have a bone to pick with my social media and marketing brethren. Stop making fun of people because they’re on MySpace. It’s unbecoming and shows that you’re so overwhelmed with your own smarts that you’re stupid. It’s the same smugness some Mac users generate despite the fact their beloved, intuitive machines account for a [...]

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Social Classes And Social Networking

January 23, 2008

Lee Odden got me thinking. (I bet I’m not the first person to say that.)
Lee’s post and poll at Top Rank Blog Sunday offered up the latest usage statistics for MySpace and Facebook. MySpace is still top dog. According to Nielsen Online, it had 40 million more users than Facebook in December. Lee then offered [...]

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What’s After Facebook Or Is The Migration Over?

November 19, 2007

No one really knows why birds migrate. Scientists can conjecture all they want, but until a Canadian goose pipes up and says, “Yeah, it’s because of food and a safe place to breed,” we can only guess. If that actually happens, my bet is migratory patterns will be the least of our worries.
Like birds, the [...]

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