Posts tagged as:

Net Promoter Score

Social Sentiment’s Missing Measures

by · January 29, 2014

Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business, early warning of emerging threats, or to spot individual issues for customer care. Yet as I wrote in 2012, “focus on accuracy distracts users from the real goal, not 95% analysis accuracy but rather support for the most effective possible business decision making.” The most accurate and sophisticated listening/response program will fail if you’re not measuring values that matter and communicating useful and usable insights.

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How Net Promoter Can Revolutionize Your Digital Marketing

by · March 5, 2013

Net Promoter is a simple methodology of asking prospects or customers how likely they are to recommend you. It is one tiny question that can have a tremendous impact on your business success. It may seem frilly or like another stupid customer satisfaction survey, but it can be game changing for companies who use it strategically to help make better business decisions.

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