Spoiler: This post is right up your alley. How do I know? Let’s just say I have done my research.
As marketers, we often think we understand our target audience. We think we know what kind of content they want, and we also think we know what topics they find interesting. No one creates content assuming it’s off the mark; instead, we assume that our effort is worth something (interest, buzz, value, connection, etc.).
Turns out, we assume a lot, primarily that we’re hitting the mark. And maybe our assumptions are correct…but wouldn’t it be great if we could prove it? We can. Here’s how.