Networking

The Network Does the Targeting

by Jason Falls · May 23, 2011

Editor’s Note: Today’s offering is a guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing.

Here’s the thing about radical transformations: They are radical and they are transformative.

Duh. I know.

But, if you agree that the arrival of the Internet, social tools, and mobile technologies are radically transformative, then it’s not such a far stretch to ask yourself “well, shouldn’t marketing be radically transformed?”

Image via Wikipedia

And then, it stands to reason, that the canon of marketing as we have known it, also requires that it be challenged.

3 comments

10 Things I Hate About You (As a Blogger)

by Andrew Hanelly · May 17, 2011

You broke my heart. So you leave me no choice: I have to break up with you.

Don’t get me wrong; it was fun while it lasted. You were always making me smile with your clever headlines and funny captions. And I’ll never forget all the times you thoughtfully gave me advice.

I thought we were a match made in heaven. I thought we’d be together forever. But you ruined everything. You took advantage of me. You weren’t faithful. You shattered my heart.

And now I have to dump you.

38 comments

Geolocation done right

by Ike Pigott · November 10, 2010

There’s an old maxim in television newsrooms, that you’re not going to get the audience’s attention unless you clearly sell the WIIFM.

(What’s In It For Me.)

That’s been the failing of so many services within the social media space. It took Twitter more than three years to brand itself as a platform for news. For the longest time, it floundered as people stared at that “What are you doing?” prompt and still didn’t know what the service was about. Twitter is the exception, as most networks that don’t enunciate the WIIFM eventually die.

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10 Sure-Fire Ways to Maximize Your Online Distribution Channel

by David Finch · May 29, 2009

David Finch

It doesn’t matter what venue you choose to attend, there’s a common question that someone will be asking, “how do I get more traffic to my web site?” Which is often time followed up by the second question, “how can I make more money with my web site?”

The answer to these types of questions aren’t found hidden within the hard drive of your favorite influential blogger, but are revealed from a core of principles and disciplines. If you’re consistent in these practices, you can watch your readership grow and traffic increase.

66 comments

SXSW Offers The Best Networking: Off-Line

by Jason Falls · February 29, 2008

If there’s one thing I’ve done well professionally through the years is network. A year ago, no one in the social media space, or among national thought leaders on public relations (the basis of my professional discipline) knew who the hell I was. Two years ago, no one in the Louisville market did. Granted, much of that is because I spent 11 years a sports information director and existed in the parallel college athletics universe, but my experience connecting with people professionally through personal interaction has served me well.

10 comments

Fast Company Leads Off With Microcommunity Home Run

by Jason Falls · February 9, 2008

Logging into Fast Company’s new online community (fastcompany.com now in public beta) a few weeks ago was a neat perk of having a social media friend at a big company. I took my head start, got in, played around for a few hours, liked what I saw, then moved on to something else, forgetting to come back to it. Silly me.ShelÂ Israel’s post Friday reminded me I was a member of the Fast Company community and I should go back and see if I could find more friends that might start hanging out there, producing content, sharing ideas and all the things that come from social networks.