Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining as online networking) at building a blog’s success.
My November was highlighted by a fantastic experience networking at Blog World Expo in Las Vegas. There, I was able to network with a wider cadre of bloggers and influencers from around the social media space, talk about my blog and connect with several people I’ve admired and followed over the last few years. The metrics of that networking opportunity again show a considerable jump in the Influence Scorecard for Social Media Explorer.
No one really knows why birds migrate. Scientists can conjecture all they want, but until a Canadian goose pipes up and says, “Yeah, it’s because of food and a safe place to breed,” we can only guess. If that actually happens, my bet is migratory patterns will be the least of our worries.
Like birds, the flocks of social networking users tend to move from one place to another (though not often back) in our online environment. While the flock seems to have settled on Facebook recently, where shall we go next? My hypothesis is that we, too, are looking for food (connection to those of like mind) and a safe place to breed (privacy or freedom from the intrusion of marketing messages). But to analyze where we’re going, we must understand where we’ve been.