When you take social networks off-line, I call it networking socially. A few months ago, I was Twittering about social media measurement with David Alston, responded and said I should look into Radian6, his company. I added them to the list of firms I was reviewing to provide such a service to a client of Doe Anderson’s and then grew my social network through Twitter to include several other Radian6 staffers and even some others they knew in New Brunswick.
“All of you are experts,” was my starting message Wednesday night at the first-ever social media gathering in New Brunswick. My argument was two-fold. First, there were 30 people or so there, which is less than one 20th of one percent of the population of Fredericton. By walking in the door and expressing the interest, they were the social media leaders in their community. Second? Social media and the understanding of it as a practice or specialty is so young there really aren’t any true “experts” so why not?