Posts tagged as:

new media

The New Establishment

by · May 31, 2011

Marshall Kirkpatrick passed me in a hotel corridor in March. He was rushing into his panel at South by Southwest in Austin. I was just leaving one. He nodded and said, “Check out the site. Just broke something potentially big.” The news of Google Circles wound up being not as big a deal as, say, Watergate, but in that moment I knew we were firmly planted in a New Establishment.

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Old School Social Media Pt II: Podcasts

by · September 22, 2008

A while back, I threw out the idea that message boards are the unsexy, old school workhorses of social media.

If it’s true that message boards and forums were doing “online community” before “online community” was hot, then it’s probably equally true that podcasts were making media portable and doing “pull” marketing well before everyone went widget-crazy last year.

As a former radio announcer, and a former podcast cohost, podcasts are another older social media format that is near and dear to my heart, and one of which I think we’re only beginning to tap the potential value.

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