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New Year

Saying Yes to the Unexpected

by · December 14, 2012

By the time this goes to press, the latest career news for Jason Falls and me will be public.  Our move to CafePress is exciting. It means that we’ll be able to explore, in depth, the intersection of social technology and retail marketing in a large-scale ecommerce application.

This is exciting for so many reasons. Several years ago, I described SEO as “copywriting with a scoreboard.” Talented marketers shouldn’t ever be afraid of having their work measured against an objective standard, and there’s no more hard proof of ROI than having your work tied directly to online sales. A recent article from The Next Web says that the largest online retailers have been slower than the rest of the web to adopt social technologies, like social login. CafePress is making a big commitment to that adoption, and I’m thrilled to be a part of it.

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My Social Media 2011 TO BE List – What’s Yours?

by · January 7, 2011

Right now, you are probably walking around with some sort of list detailing the things you need to do, tasks you need to complete, and strategies you need to implement for the coming year.

To-Do lists are great for keeping us organized and helping us get through our busy days, but do they really help us accomplish creating the image, person, and character needed to run our business or live our lives more successfully?

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