You keep secrets. Your company keeps secrets. Your government keeps secrets. Is this a bad thing?
If you want to keep a secret, steer clear of Wikileaks. (Look what’s been happening lately.) But wait just a moment. What Wikileaks did was to make it overwhelmingly obvious that secrets are kept and that everything is not as it sometimes seems. And, to be fair, Wikileaks was the middle man: the whistle-blowers provided the raw data and Wikileaks publically funneled the data to other media organizations. These other media organizations had the audience sizes and reputations to help spread the news.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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