This week’s entry in our Media and Social Media series brings us to what we believe to be the only traditional media property totally driven by social media. And it’s not that this particular magazine made a transition to that status. I Am Modern Magazine for Moms was started with that model in mind: to produce a magazine completely driven by user-generated content.
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On Monday, I gave a sneak preview of my upcoming panel presentation at Blog World & New Media Expo to about 60 folks in attendance at Social Media Club Louisville. Part of the reason was to share some case studies and examples of how some traditional media members are using social media [...]
Everywhere you look, traditional media outlets are dying off. Okay, not dying, but laying off staff, being devalued at sale, cutting budgets, trimming corners and falling all over themselves trying to figure out web strategies to save their collective asses. There’s even a new website to track layoffs in the newspaper business. Subscription [...]
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