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Scenes from the On-Demand Generation

by · April 17, 2014

The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange:

Son: “I cannot wait to be home again”

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Preparing for the On-Demand Generation

by · December 12, 2013

In a few short years, my son will be in a coveted marketing demo. And as all generations before him, there are unique attributes about their experiences that can be challenging for marketers. Baby Boomers have their characteristics that help inform marketing choices as does my generation (X) and the millenials right behind me. We are all a bunch of marketing conundrums, however, with each generation the channels in which to engage continues to grow. Boomers are more confortable with more traditional media like television, radio and print. But as you go through the demographic chain the channels expand.