Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Driving to work the morning after Election Day I caught an interview with Renee Montagne and newly elected North Carolina Senator Kay Hagan. Montagne asked the senator-elect to elaborate on something which was a very simple request. The Dole-Hagan battle turned on a negative ad the Dole camp ran which many felt crossed the line into the unfair. Montagne said to Hagan, “Briefly remind us what that ad was an how big of a role you think it played.”
What the public mostly sees when spokespeople rely on talking points and messaging to avoid answering the question. Image by tvvoodoo on Stock.Xchng
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If Facebook Comments Are Gold, Here’s How To Dig For More
by Ilana Rabinowitz · May 4, 2011
Imagine that you are standing at the podium in front of a large audience who purchased tickets to see you. After speaking for a while, you start to see their eyes glazing over. You are not connecting with them. As their attention wanders, you see people start to filter out of the room. Eventually, you find yourself speaking to a room where the seats are half empty.