Ogilvy Public Relations

Note: The following is a guest post from Kaitlyn Wilkins, a vice president with the 360 Digital Influence Group at Ogilvy Public Relations Wordlwide who also leads Ogilvy’s global social media training initiative. She also authors The Catch Up Lady, a popular social media blog, and co-host of That Social Media Show, a weekly podcast covering industry news and trends. This is the third in a series of front-line perspective guest posts from social media thinkers working in agencies and firms around the world.

Previous posts are listed below.

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