Jason Falls

Legendary ad man David Ogilvy, “would be totally baffled by social media, despite its being transparent,” Kenneth Roman says. Roman, the former Chairman and CEO of Ogilvy & Mather and author of the new David Ogilvy biography, “The King of Madison Avenue,” answered a few questions from me last week about his new book, which is a very interesting read.

Roman admits Ogilvy wasn’t much on emerging media. Sometimes noted as the father of American advertising, Ogilvy was a print man whose creative work sparked a paradigm shift in the advertising world with ads like, “The Man in the Hathaway Shirt,” and the famous Rolls-Royce ad that included the headline, “At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock.”