Posts tagged as:

online advertising

8 Components of Online Trust [Infographic]

by Mark Smiciklas · July 12, 2011

If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business.

The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences increase your trust “value” while negative actions and audience experiences devalue your trust.

What trust factors are most important to you? What would you add? Drop by the comments and share your thoughts.

digital trust

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Not the Best Thing Since Sliced Bre.ad

by Adam Helweh · June 27, 2011

About two weeks ago a new online service called “Bre.ad” was made publicly available. At first glance, Bre.ad seems like a run of the mill link shortener, but it goes quite a bit beyond that. The service enables users to upload graphics and ad some text to create what they call your “digital billboard”. When you shorten a link with Bre.ad, visitors are first presented with your graphic and written message for 5 seconds before being taken to whatever web address your link was meant to go to in the first place.

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6 Components of a Successful Digital Marketing Audit

by Mark Smiciklas · June 22, 2011

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

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6 Ways to Prep for Advertising Online

by Jason Falls · February 19, 2011

Editor’s Note: This is a guest post by Cam Lay, Director of Marketing for Yodle, a leading provider of local online advertising.

Before you can establish an online advertising plan for your local business, you need a few key marketing basics in place.  After you have that, you’ll know that you know what you need to know (follow that?), and your plan will be grounded firmly in reality and primed for success.  Although most of these basics hold true for traditional media advertising, the beauty of online advertising is that you can test it quickly and affordably —and make adjustments to your mix or your message in almost real time.  Here are the six building-block tasks that any serious marketer has to tackle:

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Is Content Marketing The New Advertising?

by Eric Brown · November 9, 2010

As a business owner who was typically on the buying end of advertising and marketing, but now on the selling end, it is pretty fascinating to watch what is occurring in Social Media Land. A couple of encounters this week that continue to resonate that the winds of Advertising and Marketing continue to change.

The Winds Have Shifted

It sure seems like the average small ad agency guys are scrambling. This post isn’t about agency bashing, although I am not much of a fan, nor is it about traditional marketing and advertising going away, because it isn’t. This post is about numbers.

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What Bloggers Should Know About PR And Advertising

by Jason Falls · March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in – not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, “I’ll be happy to work with your client. My fee is $125 per hour.” I was stunned.

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If CMOs Are Unhappy With Digital, It’s Their Own Fault

by Jason Falls · April 21, 2009

Jason Falls

Jason Falls

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people who are used to spending a LOT of money on advertising who think the web space under-serves.

Apples to oranges.

Apples & Oranges - They Don't Compare
Image by TheBusyBrain via Flickr
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Sam Bradley: Don’t Lose Faith In Advertising

by Jason Falls · January 14, 2009

EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising in the College of Mass Communications at Texas Tech. It was inspired by a comment Bradley left on a previous post at Social Media Explorer, expanded upon by Bradley at my request and now offered here for your reading. Bradley is an expert in the field of cognitive recognition as it relates to media messages. He blogs at Communication & Cognition, is active on Twitter and, frankly, is a lot smarter than most of us.

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