Posts tagged as:

online advertising

Why Auto-Play Ads Will Make Facebook the Next Social Media Ghost Town

by · October 2, 2013

Remember the boom and ultimate demise of MySpace? The younger generation may not even know that Facebook had a predecessor, one that millions of people visited and updated regularly. However, it looks like Facebook will go a similar route as they begin to allow auto-play advertising on the site.

According to information from advertising executives, Facebook plans to insert auto-play video ads in the News Feed. These ads seem like a great idea for the advertisers, since it means that their audience doesn’t have a choice in watching the video. Users who are actively visiting the site could see multiple ads over a range of topics, and advertisers could cater the ads to things that the users have “liked” on Facebook.

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Making The Switch To Online Video Advertising

by · March 23, 2012

Editor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications.

The internet is still populated with the numerous banner ads that were a hallmark of its earliest days. But, on an advertising front, there’s no question where the marketing world is turning: Video.

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8 Components of Online Trust [Infographic]

by · July 12, 2011

If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business.

The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences increase your trust “value” while negative actions and audience experiences devalue your trust.

What trust factors are most important to you? What would you add? Drop by the comments and share your thoughts.

digital trust

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Not the Best Thing Since Sliced Bre.ad

by · June 27, 2011

About two weeks ago a new online service called “Bre.ad” was made publicly available. At first glance, Bre.ad seems like a run of the mill link shortener, but it goes quite a bit beyond that. The service enables users to upload graphics and ad some text to create what they call your “digital billboard”. When you shorten a link with Bre.ad, visitors are first presented with your graphic and written message for 5 seconds before being taken to whatever web address your link was meant to go to in the first place.

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6 Components of a Successful Digital Marketing Audit

by · June 22, 2011

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

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6 Ways to Prep for Advertising Online

by · February 19, 2011

Editor’s Note: This is a guest post by Cam Lay, Director of Marketing for Yodle, a leading provider of local online advertising.

Before you can establish an online advertising plan for your local business, you need a few key marketing basics in place.  After you have that, you’ll know that you know what you need to know (follow that?), and your plan will be grounded firmly in reality and primed for success.  Although most of these basics hold true for traditional media advertising, the beauty of online advertising is that you can test it quickly and affordably —and make adjustments to your mix or your message in almost real time.  Here are the six building-block tasks that any serious marketer has to tackle:

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Is Content Marketing The New Advertising?

by · November 9, 2010

As a business owner who was typically on the buying end of advertising and marketing, but now on the selling end, it is pretty fascinating to watch what is occurring in Social Media Land. A couple of encounters this week that continue to resonate that the winds of Advertising and Marketing continue to change.

The Winds Have Shifted

It sure seems like the average small ad agency guys are scrambling. This post isn’t about agency bashing, although I am not much of a fan, nor is it about traditional marketing and advertising going away, because it isn’t. This post is about numbers.

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What Bloggers Should Know About PR And Advertising

by · March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in – not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, “I’ll be happy to work with your client. My fee is $125 per hour.” I was stunned.

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If CMOs Are Unhappy With Digital, It’s Their Own Fault

by · April 21, 2009

Jason Falls

Jason Falls

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people who are used to spending a LOT of money on advertising who think the web space under-serves.

Apples to oranges.

Apples & Oranges - They Don't Compare
Image by TheBusyBrain via Flickr
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