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online advertising

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in – not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, “I’ll be happy to work with your client. My fee is $125 per hour.” I was stunned.

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If CMOs Are Unhappy With Digital, It’s Their Own Fault

April 21, 2009

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people [...]

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Sam Bradley: Don’t Lose Faith In Advertising

January 14, 2009

EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising in the College of Mass Communications at Texas Tech. It was inspired by a comment Bradley left on a previous post at Social Media Explorer, expanded upon by Bradley at my request and now offered here for your reading. Bradley [...]

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