Posts tagged as:

online community

Building Community

August 14, 2009 · Comments

The next time your boss, client or co-worker says, “How do we build a community?” answer them with this:

Invite someone to it.

Ben Thomas, creator of under-the-radar but useful tools like SalaryScout and LeadVine, was listening to London Geek Dinner podcasts one night and caught some inspiration from Lloyd Davis, founder of the Tuttle Club in the United Kingdom. He had an idea to build a community around technology in Louisville, Ky. Ben knew a few folks in town in the developer/programmer community. He also had some friends who were starting to get into this blogging and social media thing. It was the summer of 2006.

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Building On-Line Community Starts Off-Line

January 26, 2009

Tomorrow I have the honor of co-presenting the topic, “Building On-Line Community,” with Maker’s Mark president and CEO Bill Samuels Jr., to The Conference Board at its 2009 Corporate Imaging and Branding Conference in New York City. It’s a two-fold honor, the first being that I get to share the stage with Mr. Samuels, with [...]

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Research Shows Brands Should Focus On Trust, Conversation

October 24, 2008

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not as in, “having an online presence,” but as in, “with consumers in their social world on-line and off-.”
But because the [...]

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We Don’t Need More Social Networks. We Need More Purposed Social Networks.

October 15, 2008

As Kat reported last week, Gartner estimates that 50 percent of all social media efforts will fail. She also explains how you can be in the 50 percent that do not, so I would recommend you read her post.
But as we continue to see social media push through growing pains at businesses, large and small, [...]

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So You Want To Run An Online Forum?

April 18, 2008

It’s a fair point to say the online tool most responsible for the advent of social media is the forum or message board. Descendants of early bulletin board systems and USENET groups, the forum introduced the concepts of conversation and community to the Internet. As technology blossomed and more sophisticated methods of communications usurped forums [...]

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Elements Of Social Media Doesn’t Make Your Site Social

March 6, 2008

Louisville’s daily newspaper, the Courier-Journal, is readying the launch of a new website. I was invited to preview the beta site and offer some feedback. While what follows is much of that reaction, the mistaken strategies behind the social media elements of the Courier’s new site are a common mistake made by newly designed “social” [...]

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