online community

People are wired to connect. In fact, studies have shown that one of the most important predictors of a peoples’ health is the quality of their social relationships. As business people, we tend to think...read more

The next time your boss, client or co-worker says, “How do we build a community?” answer them with this: Invite someone to it. Ben Thomas, creator of under-the-radar but useful tools like SalaryScout and LeadVine,...read more

Tomorrow I have the honor of co-presenting the topic, “Building On-Line Community,” with Maker’s Mark president and CEO Bill Samuels Jr., to The Conference Board at its 2009 Corporate Imaging and Branding Conference in New...read more

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, “fit” now means connected, and not...read more

As Kat reported last week, Gartner estimates that 50 percent of all social media efforts will fail. She also explains how you can be in the 50 percent that do not, so I would recommend...read more

It’s a fair point to say the online tool most responsible for the advent of social media is the forum or message board. Descendants of early bulletin board systems and USENET groups, the forum introduced...read more