online conversations

Arienne Holland of Raven Internet Marketing Tools explains how companies can use social media monitoring for more than reactive listening.

I like cheeseburgers. While my typical flippant reference to affiliate relationships is silly and a fun way to disclose and make the FTC stay away from me, it’s true. But I got into a discussion...read more

In February, we talked about social media monitoring newcomer Viralheat and how they were lowering the barrier to entry for social media monitoring by offering quality results at lower-than-typical prices. Now the rising start-up is...read more

It doesn’t matter which social media monitoring service you use. None of them do what you want them to do. They’re good at doing part of the job, but not all of it. And sadly,...read more

In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by...read more