My wife and I have been attempting to hit the local farmer’s market every Sunday. Our intention is to eat healthier and support some local businesses. This last Sunday marked our second trip and being quite the “people watcher” I had a few observations that struck me as having similarities to how marketing on the web works. For instance, compare the throngs of people browsing the stands of fresh produce to the eb and flow of the world wide web. Many of the stands sold the same items as their competitors who were only feet (read: clicks) away. Vendors with more easily accessible product layouts, a wider variety of items and better prices were seconds away from any of the patrons.