Posts tagged as:

online media

Not the Best Thing Since Sliced Bre.ad

by · June 27, 2011

About two weeks ago a new online service called “Bre.ad” was made publicly available. At first glance, Bre.ad seems like a run of the mill link shortener, but it goes quite a bit beyond that. The service enables users to upload graphics and ad some text to create what they call your “digital billboard”. When you shorten a link with Bre.ad, visitors are first presented with your graphic and written message for 5 seconds before being taken to whatever web address your link was meant to go to in the first place.

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What Bloggers Should Know About PR And Advertising

by · March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in – not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, “I’ll be happy to work with your client. My fee is $125 per hour.” I was stunned.

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The Demise of Online Advertising Is Upon Us

by · September 8, 2008

I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today’s journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern day Nostradamus.

One such analyst last week lowered his prediction for the growth of online advertising spend. Imran Khan adjusted his prediction of online display advertising in 2008 and 2009 saying the overall economic downturn will have a trickle-down effect. His 2008 estimate for the online display market is now $8.2 billion, down from $8.6 billion. He expects 27 percent annual growth in the U.S. ad market now, down from a 32 percent projection earlier this year.

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