Posts tagged as:

online research

The Most Loved and Hated Brands of 2012

by · December 18, 2012

Fan advocacy is an important topic for brands. We all want our most loyal fans to spread the word about how much they love our company. While companies are spending a lot of time and money focusing on “influencer” outreach, I’ve been equally exploring the topic of “fan influencers”. I’ve been looking for opportunities to build strategies for brands that focus on finding your most influential fans and providing them with a platform to amplify their message and we’re doing some interesting testing. As a result, I was curious about how advocates and detractors mention brands online.

11 comments

Relying On Research Or Data For The Sake Of Content?

by · January 16, 2012

There is often a major difference in data you see on blogs and websites presented as research, science or fact and actual research, science or fact. The problem is that content marketing has overcome the sensibilities of many content providers and the inbound link or catchy headline is held in higher esteem that presenting fair and accurate information that is truly helpful to the audience.

It’s the difference in producing data for content purposes and data for insight purposes.

6 comments

The Online Conversation: Burgers

by · March 14, 2011

I like cheeseburgers. While my typical flippant reference to affiliate relationships is silly and a fun way to disclose and make the FTC stay away from me, it’s true. But I got into a discussion with Lisa Joy Rosner at NetBase about the best burgers the other day. Then we both thought … NetBase is an online market research tool, let’s see what the web says about the best burger.

Because NetBase’s product, ConsumerBase, uses netnography and advanced language processing to pull insights and information out of online conversations, you can use it to drill down and find information (like preference, passion, buying intent and the like) that regular monitoring services don’t provide.

10 comments