online reviews

Gulf Coast Western's approach to handling negative reviews plays a big role in its future customer relationships. When potential customers see the business’ positive online response, they may view the company favorably and consider doing business with them.

Businesses of all sizes and in all industries must embrace online reviews if they’re not doing so already. Consumers are regularly crowdsourcing for the scoop on products and services, in particular reading online reviews. According...read more

Many ratings and reviews sites filter positive reviews and/or charge businesses to ensure they are posted. While it seems unethical, the good-and-bad isn't so clear cut. But there may be a better way to handle businesses and their reviews.